QR Codes On Presentations

QR Code Presentation Example At MIMA

QR Code Presentation Example At MIMA

Last month I went to a superb presentation on local marketing and location-based services like Foursquare by Asif Khan, the founder of the Location-Based Marketing Association, that was hosted by the Minnesota Interactive Marketing Association.

The presentation was excellent but on the final slide of Kahn’s deck, he included a QR code. While an obvious element to a presentation about location marketing, the actual execution had some problems.

I tried to scan the code unsuccessfully three times. The reason it didn’t work, I think, was the dimness of the room coupled with the small size of the QR code.

Great idea but it also highlights the need for plenty of real-world testing where QR codes are concerned.

WATCH the Location-Based Marketing presentation at eStrategy.tv.

Similar Posts:

Rate this post

About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.