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Click-Through Rates By Organic Ranking

Search Engine Results Heat Map

Search Engine Results Heat Map



The click-through rate for the top organic link in Google search results is 18.20%.

It is 10.05% for the second link.

7.22% for the third.

And 4.81% for the fourth

THOUGHT:  Not surprising. We’ve seen similar results in other studies, some with more dramatic drop-off from the first to the second and some with less but all have the same generally falling off, regardless of the steepness of the descent. 

What’s new and what I don’t think we have a handle on yet is the influence that social indicators may have on click-through rates. Now that Google is including content shared by people connected to you in your social networks in search results, and pointing out that someone you’re connected to has shared that content, will that make people more likely to click on that link regardless of position? 

Say the top link is formatted normally in a given search but the second or third one has a little icon of someone you’re connected to indicating that they’ve shared that link on Twitter; are you more likely to click that link or the top one? 

I guessing you’re gonna at least pay more attention to that link than you would have otherwise. 

Ah, the ever-evolving world of search engine optimization!

SUPER COOL TOOL TUESDAY:  Bing Heat Map Creator let’s you import  data and overlay it onto a Bing map to create wonderful heat maps!



Thank you for the Madden 11 Vikings roster.



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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

1 Comment

  1. Heat maps: The Golden Triangle « Optimizing the News on February 23, 2012 at 10:21 49 pm CST

    […] isn’t everything with search results – clicks are. The Internet Marketing Blog E-Strategy took a look at the click-through rates depending on search result ranking, and the results showed […]

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