Geo-Tagging Content

An example of geo-tagged content in an augmented reality application

Illustration courtesy GiZ-China.com

MOBILE SEARCH HABITS

eMarketer

22% of US mobile owners used search on their phone in January.

That’s up from 16% a year earlier.

20% of US mobile users searcher  almost every day.

33% of mobile users get local content on their devices.

87% of them have GPS-enabled phones.

THOUGHT: If you’re not looking at your online presence in terms of local search, what the hell are you waiting for? 

Put yourself in the place of your customer and search as they would search, using the search terms they would likely use, in the same manner they’d likely search using the same devices they’re likely to search on. 

Do you show up in those results? 

If not, why not? 

It’s probably because your own content is not geo-tagged and/or you’ve not paid much attention to sites that cater to local search like Google Places and Yelp. 

For your own content, from your website or blog to your video on YouTube or photos on Flickr, do they have geographic identifiers associated with them?

Is your street address included on the footer of your website?  Are you placing your YouTube videos and your Flickr photos on maps using their respective tools?

Is all your data correct at your Google Places and Yelp listings?

If you’re out of sight, you’re out of mind. 

We’ve been doing local optimization for years at Tunheim. Contact me if you need our help.

MINNESOTA MONDAY: Today is the fourth anniversary of the collapse of the 35W bridge. While it was a horrific event for our state and for those effected by the tragedy, the event also marked a groundswell of remarkable citizen journalism. I wrote quite extensively about it at the time. From the archives:

Thank you for Randy Moss.

 

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.