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Photo Marketing

by on August 23, 2011

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Photo Courtesy Grzegorz Formicki at Flickr

SOCIAL MEDIA SUPER HEROES

Flickr

Flickr has 51 million users.

THOUGHT: Photo marketing is too often overlooked as an important part of communication strategies.

Is it because communications professionals are more likely to be word people than they are visual people? Whatever the case may be, there is no denying that photo sharing is a huge activity online.

Flickr has 51 million users and Facebook, with its 750 members, constitutes the largest photo-sharing site on the planet. The only problem with Facebook is that it’s a closed system. You need to be logged in to see the photos. So they are not easily shareable. They are not easily findable by search engines.

If you want more proof you need look no further than Google+, which baked photo sharing so deeply into its network that you can choose to have your mobile photos automatically uploaded after you shoot them, or Twitter, which today unveiled its new image galleries feature.

I suspect that the new Twitter feature is a result of the heat they’ve been feeling from Instagram, the mobile photo sharing network that has exploded in popularity during the past year. 

Too few organizations take a close look at their photographic assets to see how they can serve their communication needs, especially online.

People love to share photos with their networks, to be sure. But search optimized images can account for a significant percentage of website traffic.

We’ve search optimized photos on behalf of clients at Tunheim on several occasions as a reputation management tactic.

A picture, after all, is worth a thousand words…if you know how to use it.

 

QR CODES: If you missed it, I was on WCCO TV last night in a feature by ‘CCO reporter Lindsey Seavert about QR codes. I discussed the importance of context when using them. [WATCH David Erickson explain What Are QR Codes?.]

GALLERY: I have a collection of QR code examples, including the one above a urinal that I mentioned in the WCCO piece. [BROWSE.]

MEDIA RELATIONS: In case you missed it, my colleague at Tunheim Blois Olson (who publishes The Morning Take eNewsletter), discussed the media’s treatment of presidential candidate Ron Paul for Jason DeRusha’s Good Question last week. [WATCH Blois Olson discuss the media's treatment of Ron Paul.]

 

SUPER COOL TOOL TUESDAY: TweetStats creates graphs of your Tweeting habits so you can see what days of the week you tweet the most and what hours of the day you’re most prolific. It’s a nice tool to determine when is the best time to get someone’s attention on Twitter.

 

Thank you for Bill Brozak.

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