Users share 4 billion items in Facebook every day.
In 2012 that number will double.
In 2013, we will share 16 billion items in Facebook daily.
By 2014, that number will be 32 billion.
THOUGHT: We will, as you see, experience exponential growth every year in the number of things people share in Facebook. It’s a safe bet that dynamic will apply outside of Facebook, too, at places like Twitter and Google+.
Which brings us inevitably to the distinctly digital disease of information overload.
We’re already inundated by the minute with emails, status updates, app notifications, text messages, breaking news, and phone calls.
Our attention spans are approaching that of a gnat.
(DISCLOSURE: I really don’t know how long or short your typical gnat’s attention span is. For all I know, they could have an attention span capable of finishing War And Peace. I imagine, though, that gnat’s have tiny little attention spans, so, you know, humor me.)
How, then, do you get noticed amidst the perpetual deluge?
Ironically, through Facebook, Twitter and Google+.
As managing the tidal wave of information that continually washes over us becomes ever more impossible, we turn to known sources to give us the information we need to know. By known sources, I mean friends, family and colleagues, of course, but also those people who have become known for the information they share.
I get asked all the time who I follow for professional information and though the terms “expert” and “guru” are dirty words in social media circles, that is the type of person I turn to to manage my professional information: Experts and gurus who have earned my trust by providing useful and valuable information.
These known sources are your portal to creating direct relationships with those people you want to reach and the bridge toward you becoming a known, trusted source yourself.
FOLLOW FRIDAY: One of my known, trusted sources is Amanda Lenhart, a researcher at the Pew Internet & American Life Project.
Thank you for Google Reader.
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