Podcast Listeners In 2012

The Podcast Consumer 2012 is the seventh study of audio and video podcast consumption in America from Edison Research and Arbitron and is based upon a national, representative sample of 2,020 Americans 12 years and older. Among the findings:

  • 29% of Americans have listened to an audio podcast
  • 26% of Americans 12 and older have watched a video podcast
  • The podcast audience is significantly more likely to have watched TV through non-traditional channels
  • One in four podcast listeners plug their mobile devices into their car audio system “nearly every day”

Found at Slideshare from Edison Research.

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.