Is hijacking the debate with humor smart or WTF? Does Google’s PR blunder affect stock price? Lessons from a dumb Pizza Hut stunt. Target’s Falling For You branded entertainment campaign. New & useful apps, sites & ideas.
B.L. Ochman, @whatsnext, What’s Next Blog, Albert Maruggi, @albertmaruggi Marketing Edge Podcast & David Erickson @derickson of e-strategy Blog & The Daily Numbers, discuss all that and more in this edition of Beyond Social Media.
- Beyond Social Media: Twitter Trips, Caribou Coffee, & Are You Happy, Really?
- Beyond Social Media: The Big Data Election & Of Generals & Emails [PODCAST]
- Beyond Social Media: No Death Star For You! [PODCAST]
- Beyond Social Media: Social Democracy & Newspaper Paywalls [PODCAST]
- Beyond Social Media: Take This Job & Shove It, Montana [PODCAST]