Beyond Social Media: Brandjacking [PODCAST]

Citizen Branding of Cheerios Logo - Occupy Food
LISTEN: Hashtag Hijacks, Cheerios Screwed, Tragedy and Social Media [MP3]

This week’s highlights include a case of hijacked hashtags, Cheerios app fail, how social media shares the pain of a national tragedy, and Instagram’s suicide note.

B.L. Ochman, @whatsnext, What’s Next Blog,  Albert Maruggi, @albertmaruggi Marketing Edge Podcast & David Erickson @derickson of e-strategy Blog & The Daily Numbers, discuss all that and more in this edition of Beyond Social Media.

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.