LISTEN: Old Spice Saves The World & The Perils Of Owned Media [MP3]
This week’s highlights include Old Spice Saves the World: The Perils of Owned Media; Corporate Social Media Cluelessness; The real key to customer satisfaction – and lots of shiny new objects.
B.L. Ochman, @whatsnext, What’s Next Blog, Albert Maruggi, @albertmaruggi Marketing Edge Podcast & David Erickson @derickson of e-strategy Blog & The Daily Numbers, discuss all that and more in this edition of Beyond Social Media.
- Beyond Social Media: Twitter Trips, Caribou Coffee, & Are You Happy, Really?
- Beyond Social Media: The Big Data Election & Of Generals & Emails [PODCAST]
- Beyond Social Media: Social Democracy & Newspaper Paywalls [PODCAST]
- Beyond Social Media: Take This Job & Shove It, Montana [PODCAST]
- Beyond Social Media: Brandjacking [PODCAST]