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Beyond Social Media Podcast: PETCO, Training Dog Owners, Ben & Jerry’s & Real-Time Photoshopping [VIDEO]

B.L. Ochman, Albert Maruggi and I switched from BlogTalkRadio to Google Hangouts for the most recent episode of the Beyond Social Media podcast. In this episode, we discuss PETCO’s inadequate response to the death of a customer’s dog at the hands of one it it’s trainers; a campaign to train dog owners to clean up after their dogs; Turkey’s communication clamp down; Disney’s Story app and Kodak’s missed opportunity; Ben & Jerry’s crowdsourced ice cream flavors; Izzy’s Ice Cream RFID customer service system; Adobe’s real-time Photoshopping campaign; along with some Shiny New Stuff and Daily Numbers.

Found at YouTube from Beyond Social Media Show.

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When Things Go Wrong

When It’s Done Right

Shiny New Things

The Daily Numbers

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

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