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iStockphoto Customer Service Fail [VIDEO]

I got this email from iStockphoto recently in my inbox warning me that the credits that I already bought were about to expire and that, since iStockphoto cares so much about me as a customer, they wanted to give me a heads-up that I was about to lose the credits I had already purchased.  C’mon! This is a just a thinly-veiled attempt to get me to buy more photo credits.

Screenshot: iStockphoto Credits Expiring Email Fail


There is no reasonable reason why my already paid for credits should expire. They are, after all, just a string of numbers sitting in their database. It’s not as if they need to expend any effort to keep them there.

As I discussed with my Beyond Social Media podcast colleagues, customers see through this kind of crap…and they remember it.

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

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