Topics on episode 19 of the Beyond Social Media Show: Burger King rebrands as Fries King; Fruit of the Loom offers underwear to new hires on LinkedIn; Tampa Bay Rays pitcher answers Twitter critics with an ill-advised rant; HHS Secretary can’t explain Obamacare to Jon Stewart; Awesome example of how not to write a book title; Chipotle attacks Big Food with interactive campaign; BlendTech destroys iPhones; Intel illustrates the inspiration inside; Home Depot’s user-generated content; some shiny new stuff & much more.