During episode 41 of the Beyond Social Media Show, David Erickson and B.L. Ochman discuss how not to implement a Facebook contest; Caribou Coffee’s aggressive upselling; Taco Bell’s waffle phones; Clear Channel’s QR code billboards; Gwyneth Paltrow’s “Conscious Uncoupling”; LEGOs social media; Zappos Instagram personal shopper; 3D printing; Facebook’s acquisition of Oculus Rift; some shiny new stuff and The Daily Numbers.