Netflix Branded Content Examples & Wikipedia's Battle Against Brands [VIDEO]
Beyond Social Media Show, Episode 53
Worst Cases
- Malware and Snakes on Facebook
- Wikipedia Tells Marketers and PR Reps to Come Clean
- Epic Growth of Social Media Gurus on Twitter
- Google+ Resistance by Agencies & Brands
Best Cases
- Chef Dennis’ 2nd Annual Virtual Blogger Conference on Google+
- Netflix Branded Content At NYTimes.com: Women Inmates: Why The Male Model Doesn’t Work
- Netflix Branded Content At Wired.com: TV Got Better
- Starbucks Paying Employees’ College Tuition
BEYOND SOCIAL MEDIA HOSTS
David Erickson
B.L. Ochman
- Google Plus
- Maximum-Plus Events & Coaching for Google Plus Success
- What’s Next Blog
- YouTube
I enjoyed the discussion you all had on Wikipedia on this episode. About a week before the Wikimedia Foundation’s announcement, you all may have seen that a group of PR/marketing/communications firms issued a statement explicitly acknowledging that our policies forbid this sort of Wikipedia editing and trying to generate more discussion around ethics in this space. For a bit more on it:
http://blogs.hbr.org/2014/06/narrowing-the-chasm-between-pr-professionals-and-wikipedia/
http://www.prweek.com/article/1298778/peppercomms-ford-industry-learn-wikipedia-community-not-landfill