Google HTML AdWords Demonstration

This is a quick demonstration of Google’s new HTML format AdWords ads. Found at YouTube from estrategy.

Bud Light Paintball Airstrike Ad Hijacked By Retailer

Last week I discussed how the advertising industry can revitalize itself by focusing on creating commercial content that is compelling in and of itself rather than content that tries to dupe consumers or is designed to be forced upon them. One example of this type of content that I failed to mention is television ads for [...]

Philips Vs. The Sun: Perfect Example Of Commercial Content

In light of yesterday’s two posts of The Future of Advertising Agencies and The Future of Digital Agencies, I thought I’d post this video that demonstrates a Philips Wake-Up Light in a unique and compelling way. The content stands on its own, though it is entirely commercial. You want to watch all three minutes of [...]

The Future Of Digital Agencies

Funny I should run across this video today of all days. This is a nice companion to my post this morning on The Future Of Ad Agencies and examines the elements of future digital agencies. I agree with they guy’s assessment. Found at YouTube.

The Future Of Advertising Agencies

I did some freelance copywriting and sold some newspaper advertising when I was coming up, but never ended at an agency, though that’s where I wanted to be. It was the idea of executing creative ideas–a clever television ad or a striking print piece–that held the allure for me. I’ve spent a lot of time [...]

Forrester Research’s Bobby Tulsiani On Online Video

From Beet.tv: Forrester’s Bobby Tulsiani discusses his company’s recent report about online video providers but, more importantly, provides some insight into how online video is being used: Video is now an essential video tool for businesses, and the Forrester report is a guide of representative companies, he says. In this segment, he talks about TV [...]

YouTube’s New 1080p HD Format & New Upload Anywhere Feature

Hunter Walk, YouTube’s director of product development, spoke with Beet.tv about the new 1080p format, the experiment in pre-roll ads and YouTube’s open API. Found at Beet.tv.

Blogging For Dollars…Or Not – Interview Notes

Today MinnPost published These Minnesota bloggers are making money (but not much) by Justin Piehowski, who interviewed me for his excellent piece. In addition to myself, Christina Brown who publishes The Northern Cheapskate blog; Melissa Berggren, who publishes Marketing Mama; and Robert Stanke, who blogs at robertstanke.com were also featured. I thought I’d share with you everything [...]

The Wire – WCCO TV’s Innovative Collaborative Journalism Project

I haven’t been shy about my admiration for the work that John Daenzer, WCCO TV’s Director of New Media, is doing over at the station. He is, I think, one of the unsung stars in Minnesota’s digital universe. (I should note here that my company, Tunheim Partners, has done work for WCCO TV in the [...]

The One Big Thing: FTC Disclosure Rules – What Everyone Should Know About Online Endorsements

The One Big Thing you need to know about this week is that the Federal Trade Commission has updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising to bring it up to date for the Internet age. The guidelines haven’t been changed in nearly three decades. At a glance, here’s what it means No [...]

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  David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.

  
  

  
  
  

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