Author Robert Cialdini’s discusses the research contained in his new book Pre-Suasion, the follow-up to his bestselling book, the genre-defining Influence. Cialdini’s research demonstrates the secret to persuasion lies as much in the key moment before a message is delivered as in the message itself. In this video, he addresses the RSA to show that the best persuaders spend … [Read more...]
Posts about advertising from the eStrategy Content Marketing Blog, including insights on the changing advertising landscape by publisher David Erickson and examples of advertising past, present and future.
I came across the banner ad shown below on this article on Fortune.com. Seeing a political ad on a news website is unremarkable in and of itself but I thought it was odd that I was seeing the ad. The Trump campaign's banner ad was delivered, and therefore placed, through Google's DoubleClick ad network. But it appears that the banner ads the Trump campaign is running … [Read more...]
New York Times reporter Natasha Singer had an excellent story (via Lisa Grimm) on Mattel's soon-to-be-released Hello Barbie doll. The new toy will be WiFi-enabled and featured voice recognition technology that will allow children to have in-depth conversations with the doll. The product is fascinating for a whole host of reasons, some of which I discussed on this week's … [Read more...]
With the announcement this week that Jon Stewart will be leaving Comedy Central's Daily Show, the chattering classes are dissecting his legacy. So let us join the chatter... Many have observed that Stewart was the source of news for Millennials. Many have commented on the careers he helped launch the careers of some very talented comedians, among them Steve Carell, Lewis … [Read more...]
Can we agree that Super Bowl advertising has jumped the shark? That though the Big Game may remain the advertising industry's biggest stage, it may not be advertisers' wisest investment? With each passing year, Super Bowl advertising rates rise just as their effectiveness as a marketing vehicle diminishes. Super Bowl Advertising Rates, 2005-2014 It is significant that … [Read more...]
McDonald's appears to be getting a jump start on Valentine's Day with a new commercial that employs a catch pop-sounding tune coupled with a cute animated story that matches archenemies with the chorus of "Love is endless." Archenemies range from the mundane (postman vs dog) to the cinematic (Dorothy vs the Wicked Witch of the West) to the political (donkey vs elephant) to … [Read more...]
Xerox is currently running a piece of sponsored content featured prominently on the front page of MSNBC.com. This is what it looks like: A Headline To Ignore I think this sponsored content play fails simply because of the headline: A World Made Simpler By Xerox. Here's why: The headline says it's all about them There is nothing that indicates what the reader gets … [Read more...]