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	<title>e-Strategy Internet Marketing Blog&#187; Advertising</title>
	<atom:link href="http://e-strategyblog.com/category/advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://e-strategyblog.com</link>
	<description>Online marketing insight by David Erickson.</description>
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		<title>Google HTML AdWords Demonstration</title>
		<link>http://e-strategyblog.com/2010/02/google-html-adwords-demonstration/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://e-strategyblog.com/2010/02/google-html-adwords-demonstration/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 12:52:27 +0000</pubDate>
		<dc:creator>deerickson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Banner Advertising]]></category>
		<category><![CDATA[Demonstration]]></category>
		<category><![CDATA[Display Advertising]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[internet advertising]]></category>
		<category><![CDATA[Screencast]]></category>

		<guid isPermaLink="false">http://e-strategyblog.com/?p=2496</guid>
		<description><![CDATA[A quick screencast demonstration of Google's new HTML format AdWords ads by David Erickson of the e-Strategy Internet Marketing Blog. ]]></description>
			<content:encoded><![CDATA[This is a quick demonstration of Google&#8217;s new HTML format AdWords ads. Found at YouTube from estrategy.

Similar Posts:

Twitter Geo-Location Place Stamp Demonstration
Google Analytics &#038; Website Optimizer
DailyMotion&#8217;s Video 2.0 Experiment
Apple iPad Hands-On Demonstration
Webcam Stars &#8211; Product Placement At YouTube







		
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			Stumble upon something good? [...]]]></content:encoded>
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		</item>
		<item>
		<title>Bud Light Paintball Airstrike Ad Hijacked By Retailer</title>
		<link>http://e-strategyblog.com/2010/01/bud-light-paintball-airstrike-ad-hijacked-by-retailer/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://e-strategyblog.com/2010/01/bud-light-paintball-airstrike-ad-hijacked-by-retailer/#comments</comments>
		<pubDate>Sun, 10 Jan 2010 20:18:22 +0000</pubDate>
		<dc:creator>deerickson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Buzz Marketing]]></category>
		<category><![CDATA[Citizen Marketing/Branding]]></category>
		<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Link Building]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Behavior]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Sports Marketing]]></category>
		<category><![CDATA[Teen Marketing]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Anheuser Busch]]></category>
		<category><![CDATA[beer marketing]]></category>
		<category><![CDATA[Bud Light]]></category>
		<category><![CDATA[etailing]]></category>
		<category><![CDATA[flying dog beer]]></category>
		<category><![CDATA[Guinness]]></category>
		<category><![CDATA[Online Retail]]></category>
		<category><![CDATA[Paintball]]></category>
		<category><![CDATA[Paintball Airstrike Commercial]]></category>
		<category><![CDATA[Paintball Discounters]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Summit Beer]]></category>
		<category><![CDATA[Surly Beer]]></category>
		<category><![CDATA[Surly Brewing]]></category>
		<category><![CDATA[television advertising]]></category>
		<category><![CDATA[television commercials]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://e-strategyblog.com/?p=2234</guid>
		<description><![CDATA[Brands that don't upload their own television commercials to YouTube are failing to fully capitalize on the interest those commercials generate online.]]></description>
			<content:encoded><![CDATA[Last week I discussed how the advertising industry can revitalize itself by focusing on creating commercial content that is compelling in and of itself rather than content that tries to dupe consumers or is designed to be forced upon them.
One example of this type of content that I failed to mention is television ads for [...]]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Philips Vs. The Sun: Perfect Example Of Commercial Content</title>
		<link>http://e-strategyblog.com/2010/01/philips-vs-the-sun-perfect-example-of-commercial-content/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://e-strategyblog.com/2010/01/philips-vs-the-sun-perfect-example-of-commercial-content/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 13:16:40 +0000</pubDate>
		<dc:creator>deerickson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[Commecial Content]]></category>
		<category><![CDATA[Content Development]]></category>
		<category><![CDATA[Storytelling]]></category>

		<guid isPermaLink="false">http://e-strategyblog.com/?p=2203</guid>
		<description><![CDATA[This video demonstrates a Philips Wake-Up Light in a unique and compelling way. The content stands on its own.]]></description>
			<content:encoded><![CDATA[In light of yesterday&#8217;s two posts of The Future of Advertising Agencies and The Future of Digital Agencies, I thought I&#8217;d post this video that demonstrates a Philips Wake-Up Light in a unique and compelling way. The content stands on its own, though it is entirely commercial. You want to watch all three minutes of [...]]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Future Of Digital Agencies</title>
		<link>http://e-strategyblog.com/2010/01/the-future-of-digital-agencies/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://e-strategyblog.com/2010/01/the-future-of-digital-agencies/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 20:57:29 +0000</pubDate>
		<dc:creator>deerickson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Conversational Marketing]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[Online Communication]]></category>
		<category><![CDATA[Online PR]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[Content Development]]></category>
		<category><![CDATA[Digital Agencies]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Interactive Agencies]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://e-strategyblog.com/?p=2200</guid>
		<description><![CDATA[A video detailing the elements of future digital agencies.]]></description>
			<content:encoded><![CDATA[Funny I should run across this video today of all days. This is a nice companion to my post this morning on The Future Of Ad Agencies and examines the elements of future digital agencies. I agree with they guy&#8217;s assessment.  Found at YouTube.

Similar Posts:

Philips Vs. The Sun: Perfect Example Of Commercial Content
My Branded [...]]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Future Of Advertising Agencies</title>
		<link>http://e-strategyblog.com/2010/01/the-future-of-advertising-agencies/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://e-strategyblog.com/2010/01/the-future-of-advertising-agencies/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 16:58:26 +0000</pubDate>
		<dc:creator>deerickson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Communication]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[Advertising Agencies]]></category>
		<category><![CDATA[Blendtec]]></category>
		<category><![CDATA[BMW Films]]></category>
		<category><![CDATA[Cadbury]]></category>
		<category><![CDATA[Commercial Content]]></category>
		<category><![CDATA[Content Development]]></category>
		<category><![CDATA[On-Demand]]></category>
		<category><![CDATA[Storytelling]]></category>

		<guid isPermaLink="false">http://e-strategyblog.com/?p=2185</guid>
		<description><![CDATA[In order to survive and even thrive in the new media environment, advertising agencies need to become commercial content creators.]]></description>
			<content:encoded><![CDATA[
I did some freelance copywriting and sold some newspaper advertising when I was coming up, but never ended at an agency, though that&#8217;s where I wanted to be. It was the idea of executing creative ideas&#8211;a clever television ad or a striking print piece&#8211;that held the allure for me. I&#8217;ve spent a lot of time [...]]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Forrester Research&#8217;s Bobby Tulsiani On Online Video</title>
		<link>http://e-strategyblog.com/2009/11/forrester-research-bobby-tulsiani-on-online-video/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://e-strategyblog.com/2009/11/forrester-research-bobby-tulsiani-on-online-video/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 14:12:07 +0000</pubDate>
		<dc:creator>deerickson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[apple tv]]></category>
		<category><![CDATA[Bobby Tulsiani]]></category>
		<category><![CDATA[forrester research]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[TV Everywhere]]></category>
		<category><![CDATA[video on demand]]></category>

		<guid isPermaLink="false">http://e-strategyblog.com/?p=2011</guid>
		<description><![CDATA[Forrester's Bobby Tulsiani discusses his company's recent report about online video providers but, more importantly, provides some insight into how online video is being used: Video is now an essential video tool for businesses, and the Forrester report is a guide of representative companies, he says.]]></description>
			<content:encoded><![CDATA[From Beet.tv: Forrester&#8217;s Bobby Tulsiani discusses his company&#8217;s recent report about online video providers but, more importantly, provides some insight into how online video is being used: Video is now an essential video tool for businesses, and the Forrester report is a guide of representative companies, he says.
 
In this segment, he talks about TV [...]]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>YouTube&#8217;s New 1080p HD Format &amp; New Upload Anywhere Feature</title>
		<link>http://e-strategyblog.com/2009/11/youtubes-new-1080p-hd-format-new-upload-anywhere-feature/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://e-strategyblog.com/2009/11/youtubes-new-1080p-hd-format-new-upload-anywhere-feature/#comments</comments>
		<pubDate>Sun, 15 Nov 2009 17:34:15 +0000</pubDate>
		<dc:creator>deerickson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[API]]></category>
		<category><![CDATA[beet.tv]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[hdtv]]></category>
		<category><![CDATA[High Definition Video]]></category>
		<category><![CDATA[video advertising]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://e-strategyblog.com/?p=2005</guid>
		<description><![CDATA[Hunter Walk, YouTube's director of product development, spoke with Beet.tv about the new 1080p format, the experiment in pre-roll ads and YouTube's open API. ]]></description>
			<content:encoded><![CDATA[Hunter Walk, YouTube&#8217;s director of product development, spoke with Beet.tv about the new 1080p format, the experiment in pre-roll ads and YouTube&#8217;s open API. Found at Beet.tv.

Similar Posts:

DailyMotion&#8217;s Video 2.0 Experiment
Google&#8217;s Image Analysis Technology
Webcam Stars &#8211; Product Placement At YouTube
ClickThrough: Clickable Video Enables Product Placement eCommerce
New Rules of Marketing &#038; PR Keynote By David Meerman







		
			Email [...]]]></content:encoded>
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		</item>
		<item>
		<title>Blogging For Dollars&#8230;Or Not &#8211; Interview Notes</title>
		<link>http://e-strategyblog.com/2009/11/blogging-for-dollars-or-not-interview-notes/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://e-strategyblog.com/2009/11/blogging-for-dollars-or-not-interview-notes/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 20:46:18 +0000</pubDate>
		<dc:creator>deerickson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Affilliate Marketing]]></category>
		<category><![CDATA[Blog Marketing]]></category>
		<category><![CDATA[Expert Positioning]]></category>
		<category><![CDATA[Interview Notes]]></category>
		<category><![CDATA[Minnesota]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[amazon.com]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[google adsense]]></category>
		<category><![CDATA[LinkShare]]></category>

		<guid isPermaLink="false">http://e-strategyblog.com/?p=1991</guid>
		<description><![CDATA[David Erickson's notes from an interview published in MinnPost about making money from blogging.]]></description>
			<content:encoded><![CDATA[Today MinnPost published These Minnesota bloggers are making money (but not much) by Justin Piehowski, who interviewed me for his excellent piece.
In addition to myself, Christina Brown who publishes The Northern Cheapskate blog; Melissa Berggren, who publishes Marketing Mama; and Robert Stanke, who blogs at robertstanke.com were also featured.
I thought I&#8217;d share with you everything [...]]]></content:encoded>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The Wire &#8211; WCCO TV&#8217;s Innovative Collaborative Journalism Project</title>
		<link>http://e-strategyblog.com/2009/10/the-wire-wcco-tvs-innovative-collaborative-journalism-project/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://e-strategyblog.com/2009/10/the-wire-wcco-tvs-innovative-collaborative-journalism-project/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 15:40:01 +0000</pubDate>
		<dc:creator>deerickson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blog Marketing]]></category>
		<category><![CDATA[Citizen Journalism]]></category>
		<category><![CDATA[Citizen Marketing/Branding]]></category>
		<category><![CDATA[Consumer Generated Media]]></category>
		<category><![CDATA[Conversational Marketing]]></category>
		<category><![CDATA[Internet Marketing News]]></category>
		<category><![CDATA[Local Internet Marketing]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[Minnesota]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Behavior]]></category>
		<category><![CDATA[Online Communication]]></category>
		<category><![CDATA[Online Journalism]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Web Design/Development]]></category>
		<category><![CDATA[Widget Marketing]]></category>
		<category><![CDATA[Amelia Santaniello]]></category>
		<category><![CDATA[Broadcast News]]></category>
		<category><![CDATA[Collaborative Journalism]]></category>
		<category><![CDATA[Esme Murphy]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[jason derusha]]></category>
		<category><![CDATA[John Daenzer]]></category>
		<category><![CDATA[Local News]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[reporting]]></category>
		<category><![CDATA[television news]]></category>
		<category><![CDATA[The Wire]]></category>
		<category><![CDATA[wcco]]></category>
		<category><![CDATA[wcco tv]]></category>

		<guid isPermaLink="false">http://e-strategyblog.com/?p=1922</guid>
		<description><![CDATA[The Wire is an online application that will harness WCCO TV viewers' (and non-viewers) conversations around the news while encouraging collaborative journalism.]]></description>
			<content:encoded><![CDATA[I haven&#8217;t been shy about my admiration for the work that John Daenzer, WCCO TV&#8217;s Director of New Media, is doing over at the station. He is, I think, one of the unsung stars in Minnesota&#8217;s digital universe. (I should note here that my company, Tunheim Partners, has done work for WCCO TV in the [...]]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>The One Big Thing: FTC Disclosure Rules &#8211; What Everyone Should Know About Online Endorsements</title>
		<link>http://e-strategyblog.com/2009/10/the-one-big-thing-ftc-disclosure-rules-what-everyone-should-know-about-online-endorsements/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://e-strategyblog.com/2009/10/the-one-big-thing-ftc-disclosure-rules-what-everyone-should-know-about-online-endorsements/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 19:38:31 +0000</pubDate>
		<dc:creator>deerickson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blog Marketing]]></category>
		<category><![CDATA[Buzz Marketing]]></category>
		<category><![CDATA[Citizen Marketing/Branding]]></category>
		<category><![CDATA[Consumer Generated Media]]></category>
		<category><![CDATA[Conversational Marketing]]></category>
		<category><![CDATA[Internet Marketing News]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Behavior]]></category>
		<category><![CDATA[Online Communication]]></category>
		<category><![CDATA[Online PR]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[bloggers]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Endorsements]]></category>
		<category><![CDATA[Federal Trade Commission]]></category>
		<category><![CDATA[FTC]]></category>
		<category><![CDATA[Guidelines]]></category>
		<category><![CDATA[Regulation]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Network Marketing]]></category>
		<category><![CDATA[Testimonals]]></category>
		<category><![CDATA[The One Big Thing]]></category>
		<category><![CDATA[Word Of Mouth]]></category>

		<guid isPermaLink="false">http://e-strategyblog.com/?p=1892</guid>
		<description><![CDATA[The One Big Thing you need to know about this week is that the Federal Trade Commission has updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising to bring it up to date for the Internet age.]]></description>
			<content:encoded><![CDATA[The One Big Thing you need to know about this week is that the Federal Trade Commission has updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising to bring it up to date for the Internet age. The guidelines haven&#8217;t been changed in nearly three decades.
At a glance, here&#8217;s what it means

No [...]]]></content:encoded>
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		<slash:comments>0</slash:comments>
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