Online Communication For Nonprofits

This is a series of interviews I did for Map for Nonprofits‘ Map TechWork Nonprofit Technologies Best Practices Web site. The interviews cover Google tools like Analytics, URL Builder, Trends, Insights for Search and YouTube, Facebook, Twitter and TweetReach, as well as blogging and WordPress and Posterous in particular.

Using Analytics To Investigate, Evaluate & Decide

This is a presentation my Tunheim Partners colleagues Noelle Hawton, Natalie Wires and I gave this morning before the Minnesota Council on Nonprofits Communicator workshop series. Find the links for this presentation below. View more presentations from Tunheim Partners. Google: Google Analytics Google Trends Google Insights for Search Google AdPlanner Google Feedburner Google Webmaster Central Google Local Business Center YouTube ClickTale CrazyEgg Technorati Backtype Facebook Twitter Twitter Search Ad.ly Tweet Reach Twitter Grader Bit.ly Yahoo: Flickr Site Explorer Constant Contact MailChimp Team [...]

Search Engine Optimization For Newspapers Presentation

This is the presentation I gave today for the Minnesota Newspapers Association conference in Bloomington. Here’s a link to the power searches I promised (basic, advanced, power searches) and another link to the Newspaper SEO tips.

Google Including Google Trends Charts In Search Results

Just came across this today: Google is including Google Trends charts within the search results pages for currently hot searches. When I tried later in the day, though, the chart didn’t appear. Looks like Google is testing this. But why include the charts? Is this an attempt by Google to teach the broader public about [...]

Using Online Analytics For Insight Into News Consumption

These are some links to resources I will talk about during my session for The Other Future of News event today: Web Analytics Google Analytics – Google’s sophisticated Web analytics service – Free Google AdPlanner – Google’s traffic statistics for any site not owned by Google Quantcast – Another Web traffic analytics tool Clicky- Sophisticated real-time Web analytics service [...]

Microsoft Live Labs’ Pivot Visualization Tool

ReadWriteWeb reports that Microsoft’s Live Labs has launched Pivot, “a fun, powerful discovery tool, built on Seadragon and powered by Silverlight, that runs in Vista or Windows 7 with IE8. It looks great and allows for truly intuitive exploration of information.” Here’s a demonstration:

LinkedIn: Who’s Viewed My Profile

One of my favorite LinkedIn features, and no doubt one of the most popular among users, is the Who Viewed My Profile function that tells you who has visited your LinkedIn profile. LinkedIn really needs to add how people found my LinkedIn profile, though, including what links referred them to it and what search terms they [...]

Brett Favre Online Chatter

Interest in tonight’s Vikings/Packers showdown is expected to be so high that it will break regular-season television ratings for an NFL football game. And that is, of course, due to one person: Brett Favre. The evidence of interest in Brett Favre has manifested itself online. Let’s first look at the general interest in Favre over [...]

Book Review: Click, By Bill Tancer

I have–of necessity but also  because the subject fascinates me–been a student of online behavior from the beginning of my career. I have been studying how people behave online since 1995, when I became a freelance Web site designer. This fascination has, I believe, given me a competitive edge from the outset. Insight into our online [...]

Twitter, How Do You Frustrate Me? Let Me Count The Ways

I love Twitter and all that you can do with it but, gaaaaawwwd, could Twitter use some improvements. I’m testing out all the Twitter management software–TweetDeck, Seesmic Desktop, and Mixero, primarily–but none of them really do what I need them to do. If Twitter would just add the features I need, I could avoid the tremendous [...]

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  Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
  
  David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.

  
  

  
  
  

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