This is an update to Jim Gianoglio's LunaMetrics post about Campaign Tracking with a Dynamic Source. Mr. Gianoglio's article explained how to use UTM URL tagging coupled with a clever implementation of Google Tag Manager (GTM) to dynamically capture source URLs in Google Analytics for mass campaigns. The example he cited as a use case is tracking links from a press release … [Read more...]
Posts about marketing analytics from the eStrategy Content Marketing Blog, including insights on the changing analytics landscape by publisher David Erickson.
Amazon's Kindle Per-Page-Read Royalties Amazon has caused a bit of an uproar over its recent decision to change the formula by which they pay eBook authors royalties when someone checks out their book via the Kindle Lending Library or through the all-you-can-read Kindle Unlimited subscription service. The National Post offers one take with it's The Tyranny Of The … [Read more...]
New York Times reporter Natasha Singer had an excellent story (via Lisa Grimm) on Mattel's soon-to-be-released Hello Barbie doll. The new toy will be WiFi-enabled and featured voice recognition technology that will allow children to have in-depth conversations with the doll. The product is fascinating for a whole host of reasons, some of which I discussed on this week's … [Read more...]
Beyond Social Media Show, Episode 72 BL and David discuss discuss the social media storms that engulfed Bill Cosby, Dr. Oz, and the New England Patriots; Google's karate robot; the social media ROI Chevrolet earned from the Chevy Guy; sea otter hangouts and much, much more. Worst Cases Bill Cosby meme generator backfires on social media America’s Quack Dr. Oz Asks … [Read more...]
Beyond Social Media Show, Episode 64 BL and David discuss the Minnesota Vikings public relations disaster in the wake of their mishandling of the Adrian Peterson indictment; the adoption of body cameras by the Minneapolis Police Department, and the uses of GoPro for people and pets. NOTE: YouTube stopped recording this episode after 18 minutes, so we apologize for the … [Read more...]
Beyond Social Media Show, Episode 55 Worst Cases Amazon & Sears Sell Nazi Memorabilia Poster Of Death Camp As Home Decor New York City Newspaper Uses N-Word In Headline To Refer To President Obama L’OREAL Drops World Cup Model/Hunter Cottonelle & Charmin Post Scatalogical LeBron James Tweets Extreme Selfies & The Dangers Of Narcissism Cyclists Fuming Over … [Read more...]
Beyond Social Media Show, Episode 52 Worst Cases Ogilvy Rips Off Web Comic Strip Author's Work Then Deletes It When He Calls Them Out On Twitter Twitter Wants To Know About Your Relationships Twitter Relationship Survey Worst Cases Multimedia Ogilvy Plagiarism They deleted their tweet, but here's the work @Ogilvy stole from me and claimed as their … [Read more...]