Beyond Social Media Archives

Google Fundo

Google Fundo is a new free service to help influencers monetize video chats with their fans.

Using Keyword Data To Measure Earned Media

There’s a better way to measure and report your public relations efforts…with keyword search data. Here’s how.

Nike’s Inspiring & Empathetic Ad

Nike has done it again by tapping into our collective pandemic experience with the insanely creative You Can’t Stop Us video.

Otter.ai Review

Otter.ai is an audio-to-text transcription service that uses artificial intelligence to achieve 85% accuracy.

Journalism Trend: Reporters’ Personal Newsletters

Media companies have understood the power of having newsletters, now reporters are seeing them as a tool to communicate directly with readers.

On-Brand About Page

Lifetouch is a school photography company that has absolutely nailed it when it comes to the creative idea for its website leadership page.

How To Not Suck At Webinars

First of all, somone has to create a training academy for webinar hosts, for the people who introduce the featured speaker at a webinar.

How To Use Twitter Voice Tweets

How to use Twitter’s new voice tweet feature in four easy steps and one hack for how to reply with a voice tweet.

Consumer Psychology During Pandemics

How The Pandemic Changes Consumer Psychology

Consumers are focused on basic needs while navigating the coronavirus pandemic. Do your marketing messages align with where your customers are at psychologically?

How Walmart’s Twitter Tactic Leveraged Earned Media

Social Media Case Study: Walmart leverages news coverage to extend message reach about its new #Walmart Care Clinics.