e-Strategy Internet Marketing Blog» Blog Marketing

Soldiers Now Allowed To Tweet

deerickson — Fri, 12 Mar 2010 18:00:54 +0000

CNN.com: U.S. military personnel are officially allowed to tweet. That’s the upshot of the Pentagon’s long-awaited policy on rank and file personnel using online social media, unveiled Friday. The new rules authorize access to Facebook, Twitter, YouTube, and other social media Web sites from nonclassified government computers — as long as such activity doesn’t compromise operational [...]

Online Communication For Nonprofits

deerickson — Wed, 03 Mar 2010 19:29:37 +0000

This is a series of interviews I did for Map for Nonprofits‘ Map TechWork Nonprofit Technologies Best Practices Web site. The interviews cover Google tools like Analytics, URL Builder, Trends, Insights for Search and YouTube, Facebook, Twitter and TweetReach, as well as blogging and WordPress and Posterous in particular. Similar Posts: Using Online Analytics For [...]

Career Advice For College Students

deerickson — Fri, 01 Jan 2010 19:39:06 +0000

Image courtesy of http://thegoldguys.blogspot.com/

[/caption] I spent a good chunk of the last two weeks, my vacation, setting up a social media presence for some of my nieces and nephews who are either in the process of applying to colleges or have just begun their careers. Geek that I am, I bought them domain [...]

The Importance Of Blogging – 10 Reasons PR People Should Blog

deerickson — Wed, 23 Dec 2009 22:08:31 +0000

Photo: Scott Beale / Laugh Squid Three of my colleagues at Tunheim Partners launched their blogs within the past two months: Kristin Gast, Natalie Wires, and Allison Frailich and I gotta say, I feel a bit like a proud father. Both Kristin’s and Natalie’s blogs are a combination of their personal and professional lives, as is Allison’s [...]

Culinary Voyeurism

deerickson — Thu, 03 Dec 2009 22:35:41 +0000

Brew Creative, one of Â Tunheim’s partners, recently launched a very cool new project for D’Amico & Partners to promote their newest restaurant, D’Amico Kitchen in Minneapolis: A live video stream from the kitchen, the first of its kind in restaurant kitchens. They call it culinary voyeurism. They’ve taken the storefront window concept countless restaurants have used to [...]

NFL Finally Gets It….Sorta: RedZone Re-Cutter

deerickson — Wed, 02 Dec 2009 17:49:43 +0000

I have been fairly critical about the NFL’s lockdown policy on their video content. In short, it seems to me the NFL has everything to gain and very little to lose by allowing embedding of the league’s online video content. But with the launch of the league’s new channel, NFL RedZone (which, by the way, [...]

How NOT To Pitch A Blogger

deerickson — Mon, 16 Nov 2009 20:25:46 +0000

The screenshot above displays some comment spam I received on this blog yesterday. I’ve redacted any information that identifies the spammer and the spammer’s client. I’m not interested in outing anyone but I am interested in practices that are detrimental to my profession. The spammer copy and pasted a press release in its entirety and posted [...]

Blogging For Dollars…Or Not – Interview Notes

deerickson — Thu, 12 Nov 2009 20:46:18 +0000

Today MinnPost published These Minnesota bloggers are making money (but not much) by Justin Piehowski, who interviewed me for his excellent piece. In addition to myself, Christina Brown who publishes The Northern Cheapskate blog; Melissa Berggren, who publishes Marketing Mama; and Robert Stanke, who blogs at robertstanke.com were also featured. I thought I’d share with you everything [...]

Movie Marketing Online: 2012

deerickson — Tue, 03 Nov 2009 19:43:52 +0000

I’ve been meaning to write about this movie since I first saw the preview. I must be talking about it quite a bit because @nataliewires asked me yesterday if I really believed the world was going to end in 2012! For the record: No, I don’t. I first saw a preview of the new movie 2012 [...]

The Wire – WCCO TV’s Innovative Collaborative Journalism Project

deerickson — Thu, 22 Oct 2009 15:40:01 +0000

I haven’t been shy about my admiration for the work that John Daenzer, WCCO TV’s Director of New Media, is doing over at the station. He is, I think, one of the unsung stars in Minnesota’s digital universe. (I should note here that my company, Tunheim Partners, has done work for WCCO TV in the [...]