Brainstorming
Photo courtesy of alex92287 I was at a party not long ago when the topic of brainstorming came up and I said how much I loved the exercise, to which one guy responded with a dismissive wave of the hand. “Brainstorming,” he intoned, “is a waste of time.” His contention was that most of the time devoted to [...]Q & A With Malcolm Gladwell
December 25, 2009 · Categories: Books, Interviews, Marketing Trends, Neuromarketing, Trends, Video · View Comments
Author Malcolm Gladwell talks about his new book, “What the Dog Saw,” a compilation of his stories appearing in “The New Yorker” magazine. Brian Lamb interviews the author for CSPAN. Found at YouTube from CSPAN via Holy Kaw!
Book Review: How We Decide
I have been increasingly reading about neuroscience as it applies to communication generally and how the brain processes information and makes decisions on that information, specifically. It is important to understand why people, against all evidence to the contrary, persist in believing some thing that is demonstrably wrong: That President Obama is not a citizen, [...]Old Skool Social Networking
I’m catching up on my podcasts while I’m on vacation and I’ve been listening to a Midmorning episode that features James Fowler and Nicholas Christakis, MD, authors of Connected: The Surprising Power of Our Social Networks, in which they discuss how traditional social networks affect our behavior. The subject has an obvious appeal to me [...]Interview: Cluetrain Manifesto Authors, 10 Years Removed
October 1, 2009 · Categories: Books, Interviews, Marketing Trends, Online Behavior, Online Communication, Technology, Trends, Video · View Comments
I came across this video via Steve Borsch’s post and thought I’d share it with you. It is a discussion by Cluetrain Manifesto authors David Weinberger and Doc Searls about how much of their vision has become reality and what the future of the Web may look like. The talk was hosted by Harvard’s Berkman [...]
Chris Anderson On Freemium Content
September 25, 2009 · Categories: Advertising, Books, Ecommerce, Marketing Trends, Online Strategy, Trends, Video · View Comments
Wired editor and best-selling author Chris Anderson used humor and a child’s game to again warn print publishers that they need to embrace the jarring concept of a freemium online business model. Found at YouTube from AdAge.
Book Review: Click, By Bill Tancer
September 17, 2009 · Categories: Analytics, Books, Conference/Event, Keyword Research, Online Behavior, Online Communication, Online PR, Political Marketing, Psychographics, Search Engine Marketing, Social Networking, Statistics, Teen Marketing, Video · View Comments
I have–of necessity but also  because the subject fascinates me–been a student of online behavior from the beginning of my career. I have been studying how people behave online since 1995, when I became a freelance Web site designer.
This fascination has, I believe, given me a competitive edge from the outset. Insight into our online [...]
Book Review: Tribes – By Seth Godin
August 25, 2009 · Categories: Books, Citizen Marketing/Branding, Conference/Event, Marketing Trends, Organizational Dynamics, Trends, Video · View Comments
Maybe it’s just because I’m immersed in this stuff but I found Tribes by Seth Godin to be….obvious.
The book is an easy read once you get used to Godin’s scattershot prose. It is also a good primer on the idea of tribes: A group of people who connect with one another based on a [...]
Generations: The History Of America’s Future
I’ve been meaning to start a list of essential reading for Internet marketers in particular and strategic communications professionals in general. So, today I start with one of my favorite books, period; not just a favorite marketing book: Willam Strauss and Neil Howe’s Generations: The History of America’s Future. I love history and have read countless history [...]Manga Career Guide For Millennials
May 19, 2009 · Categories: Books, Demographics, Graphics/Imagery, Video, Video Marketing · View Comments
I just discovered this among my blog Drafts. I’ve been meaning to share this for some time but it obviously got overlooked.
Anyway, The Adventures of Johnny Bunko is a fantastic example of marketing to Millennials: A career guide done as a Manga comic book.
In an interview with the Wikinomics blog, author Dan Pink explained his [...]
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Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.
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