Google Buzz Impressions
February 17, 2010 · Categories: Buzz Marketing, Consumer Generated Media, Conversational Marketing, Expert Positioning, Internet Marketing News, Lifestreaming, Link Building, Marketing Trends, Micromarketing, Online Communication, Online PR, Reputation Management, Search Engine Marketing, Social Networking, Trends · View Comments
Uploaded to Flickr by Tilak Bisht
Google Buzz Demonstration
February 9, 2010 · Categories: Buzz Marketing, Conversational Marketing, Email Marketing, Internet Marketing News, Lifestreaming, Marketing Trends, Micromarketing, Mobile Marketing, Online Behavior, Online Communication, Online PR, Search Engine Marketing, Social Networking, Trends, Video · View Comments
Google announced Google Buzz today, their integration of social accounts and online conversations with Gmail. TechCrunch has a rundown, here’s Mashable’s coverage, here’s ReadWriteWeb’s coverage, and here’s Google’s own blog post about Buzz. Here’s a video demo of Google Buzz. Found at YouTube from Google. UDPATED: 2/9/2010 3 P.M.
Google Buzz on a mobile device. Found at [...]
Bud Light Paintball Airstrike Ad Hijacked By Retailer
January 10, 2010 · Categories: Advertising, Buzz Marketing, Citizen Marketing/Branding, Ecommerce, Link Building, Online Advertising, Online Behavior, Search Engine Marketing, Social Networking, Sports Marketing, Teen Marketing, Video, Video Marketing, Viral Marketing · View Comments
Last week I discussed how the advertising industry can revitalize itself by focusing on creating commercial content that is compelling in and of itself rather than content that tries to dupe consumers or is designed to be forced upon them.
One example of this type of content that I failed to mention is television ads for [...]
New Facebook Privacy Opens The Floodgates, Offers More Control
December 9, 2009 · Categories: Buzz Marketing, Citizen Marketing/Branding, Consumer Generated Media, Conversational Marketing, Internet Marketing News, Lifestreaming, Marketing Trends, Micromarketing, Online Behavior, Online Communication, RSS/XML, Reputation Management, Search Engine Marketing, Social Networking, Technology, Trends, Video · View Comments
The new privacy settings Facebook is rolling out today should have the ironic effect of substantially increasing the volume of user-created content that is available to the general public, according to All Facebook:
As Chris Cox stated on today’s privacy call, “everyone is the new default†for status updates and links.
Facebook made sure to highlight that [...]
The One Big Thing: Real-Time Conversational Context In Search – The Twitter Search Deals
October 23, 2009 · Categories: Buzz Marketing, Consumer Generated Media, Conversational Marketing, Internet Branding, Internet Marketing News, Lifestreaming, Marketing Trends, Micromarketing, Online Behavior, Online Communication, Online PR, Reputation Management, Search Engine Marketing, Social Networking, Technology, Trends, Viral Marketing · View Comments
The One Big Thing you need to know about this week is that Google and Bing have cut deals for access to real-time conversation data from Twitter (in the case of Google) and both Twitter and Facebook (in the case of Bing).
Bing already has a beta implementation of Twitter search up and running at bing.com/twitter.
While [...]
NHL Gets Online Video Marketing
October 18, 2009 · Categories: Buzz Marketing, Citizen Marketing/Branding, Consumer Generated Media, Conversational Marketing, Marketing Trends, Micromarketing, Minnesota, Online Behavior, Online Communication, Social Networking, Sports Marketing, Trends, Video, Video Marketing, Widget Marketing · View Comments
The innovations in online politics typically come from the underdogs, those who have a lot to gain and little to lose from experimenting and taking risks. It would appear that the same principle holds true in sports marketing.
The NFL and Major League Baseball practice content lockdown by tightly controlling their video content online and [...]
Paranormal Activity Fans Will Low-Budget Digital Video Horror Film Into Theaters
October 13, 2009 · Categories: Buzz Marketing, Citizen Marketing/Branding, Local Internet Marketing, Marketing Trends, Online Behavior, Online Strategy, Social Networking, Video, Video Marketing · View Comments
Paranormal Activity was released in 2007. It took two years to get to a screen near you but thanks to an online marketing effort that demonstrated popular appeal during a limited release last weekend, Paramount will release the film nationwide on October 16. The film earned $7.1 million from 160 screens on a $2 million [...]
The One Big Thing: FTC Disclosure Rules – What Everyone Should Know About Online Endorsements
October 9, 2009 · Categories: Advertising, Blog Marketing, Buzz Marketing, Citizen Marketing/Branding, Consumer Generated Media, Conversational Marketing, Internet Marketing News, Online Advertising, Online Behavior, Online Communication, Online PR, Social Networking · View Comments
The One Big Thing you need to know about this week is that the Federal Trade Commission has updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising to bring it up to date for the Internet age. The guidelines haven’t been changed in nearly three decades.
At a glance, here’s what it means
No [...]
Brett Favre Online Chatter
October 5, 2009 · Categories: Analytics, Blog Marketing, Buzz Marketing, Consumer Generated Media, Conversational Marketing, Keyword Research, Lifestreaming, Minnesota, Online Behavior, Online Communication, Search Engine Marketing, Sports Marketing · View Comments
Interest in tonight’s Vikings/Packers showdown is expected to be so high that it will break regular-season television ratings for an NFL football game. And that is, of course, due to one person: Brett Favre.
The evidence of interest in Brett Favre has manifested itself online. Let’s first look at the general interest in Favre over [...]
Google Kickin’ It Old Skool
May 12, 2009 · Categories: Advertising, Buzz Marketing, Internet Marketing News, Mobile Marketing, Online Advertising, Online Behavior, Search Engine Marketing, Technology, Video, Video Marketing, Viral Marketing · View Comments
The company that became a household name based purely on word-of-mouth is about to run television ads for their Chrome browser.
The company has been trying to grab a share of the market since Chrome was released through links on their online properties, to “viral” content like these comic books:
And these videos:
The irony is too [...]




