e-Strategy Internet Marketing Blog» Buzz Marketing

Google Buzz Impressions

deerickson — Wed, 17 Feb 2010 17:00:03 +0000

Uploaded to Flickr by Tilak Bisht

[/caption] After playing around with Google Buzz since its release, some thoughts: Large Networks: It is most useful and beneficial to those who already had large networks in place. The Robert Scobles and Pete Cashmores and even the Steve Rubels (who’s been pretty much thumbs-down on Buzz) of [...]

Google Buzz Demonstration

deerickson — Tue, 09 Feb 2010 19:35:11 +0000

Google announced Google Buzz today, their integration of social accounts and online conversations with Gmail. TechCrunch has a rundown, here’s Mashable’s coverage, here’s ReadWriteWeb’s coverage, and here’s Google’s own blog post about Buzz. Here’s a video demo of Google Buzz. Found at YouTube from Google. UDPATED: 2/9/2010 3 P.M. Google Buzz on a mobile device. Found at [...]

Bud Light Paintball Airstrike Ad Hijacked By Retailer

deerickson — Sun, 10 Jan 2010 20:18:22 +0000

Last week I discussed how the advertising industry can revitalize itself by focusing on creating commercial content that is compelling in and of itself rather than content that tries to dupe consumers or is designed to be forced upon them. One example of this type of content that I failed to mention is television ads for [...]

New Facebook Privacy Opens The Floodgates, Offers More Control

deerickson — Wed, 09 Dec 2009 18:09:56 +0000

The new privacy settings Facebook is rolling out today should have the ironic effect of substantially increasing the volume of user-created content that is available to the general public, according to All Facebook: As Chris Cox stated on todayâ€™s privacy call, â€œeveryone is the new defaultâ€ for status updates and links. Facebook made sure to highlight that [...]

The One Big Thing: Real-Time Conversational Context In Search – The Twitter Search Deals

deerickson — Fri, 23 Oct 2009 16:10:50 +0000

The One Big Thing you need to know about this week is that Google and Bing have cut deals for access to real-time conversation data from Twitter (in the case of Google) and both Twitter and Facebook (in the case of Bing). Bing already has a beta implementation of Twitter search up and running at bing.com/twitter. While [...]

NHL Gets Online Video Marketing

deerickson — Sun, 18 Oct 2009 16:29:20 +0000

The innovations in online politics typically come from the underdogs, those who have a lot to gain and little to lose from experimenting and taking risks. It would appear that the same principle holds true in sports marketing. The NFL and Major League Baseball practice content lockdown by tightly controlling their video content online and [...]

Paranormal Activity Fans Will Low-Budget Digital Video Horror Film Into Theaters

deerickson — Tue, 13 Oct 2009 12:30:59 +0000

Paranormal Activity was released in 2007. It took two years to get to a screen near you but thanks to an online marketing effort that demonstrated popular appeal during a limited release last weekend, Paramount will release the film nationwide on October 16. The film earned $7.1 million from 160 screens on a $2 million [...]

The One Big Thing: FTC Disclosure Rules – What Everyone Should Know About Online Endorsements

deerickson — Fri, 09 Oct 2009 19:38:31 +0000

The One Big Thing you need to know about this week is that the Federal Trade Commission has updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising to bring it up to date for the Internet age. The guidelines haven’t been changed in nearly three decades. At a glance, here’s what it means No [...]

Brett Favre Online Chatter

deerickson — Mon, 05 Oct 2009 20:58:36 +0000

Interest in tonight’s Vikings/Packers showdown is expected to be so high that it will break regular-season television ratings for an NFL football game. And that is, of course, due to one person: Brett Favre. The evidence of interest in Brett Favre has manifested itself online. Let’s first look at the general interest in Favre over [...]

Google Kickin’ It Old Skool

deerickson — Tue, 12 May 2009 22:04:00 +0000

The company that became a household name based purely on word-of-mouth is about to run television ads for their Chrome browser. The company has been trying to grab a share of the market since Chrome was released through links on their online properties, to “viral” content like these comic books: And these videos: The irony is too [...]