The One Big Thing: Follow The Data
March 12, 2010 · Categories: Citizen Marketing/Branding, Consumer Generated Media, Local Internet Marketing, Maps, Marketing Trends, Micromarketing, Mobile Marketing, Online Behavior, Online Communication, Reputation Management, Search Engine Marketing, Trends · View Comments
Photo courtesy of theeerin.
In this mashed-up and syndicated online world, the The One Big Thing you need to know for preparing for the increasingly local and mobile Web is Follow The Data.
Have you taken a good look at your business data online? Just the essentials: Who, What, Where, When?
Any business that relies on local, feet-on-the-ground [...]
Logorama – Oscar Winner For Animated Short Film
March 10, 2010 · Categories: Citizen Marketing/Branding, Internet Branding, Keepin' It Real, Video · View Comments
This is awesome! Logorama won an Oscar this year for animated short film. Definitely shut the door or put the headphones on if you’re at work: Plenty of colorful language. Found at iLP via BuzzFeed.
Trend: Haul Videos
March 2, 2010 · Categories: Citizen Marketing/Branding, Consumer Generated Media, Conversational Marketing, Lifestreaming, Marketing Trends, Online Behavior, Online Communication, Online PR, Product Placement, Social Networking, Teen Marketing, Trends, Video, Video Marketing · View Comments
Haul videos are the democratization of the home shopping network. They typically feature teen girls just back from the mall, shopping bag in hand, gushing over their purchases (or “haul”) to their webcam to be uploaded to YouTube for the world to see.
Haul videos are funny, a little weird, and they’re the latest thing.
The following [...]
Facebook Farmville Parody
February 24, 2010 · Categories: Citizen Marketing/Branding, Keepin' It Real, Social Networking, Video · View Comments
A hilarious spoof of Farmville in the form of a fake television commercial. Found at YouTube from Tobuscus via Mashable via Julio Ojeda-Zapata.
Google Nexus One Smartphone Unboxing…Ninja Style
January 25, 2010 · Categories: Citizen Marketing/Branding, Consumer Generated Media, Online Advertising, Online PR, Video · View Comments
This sure looks like it should be an official Google ad for the Nexus One but it appears to be just some super-talented animator showing off his stuff. Found at YouTube from PatrickBoivin via Julio Ojeda-Zapata’s Your Tech Weblog.
Bud Light Paintball Airstrike Ad Hijacked By Retailer
January 10, 2010 · Categories: Advertising, Buzz Marketing, Citizen Marketing/Branding, Ecommerce, Link Building, Online Advertising, Online Behavior, Search Engine Marketing, Social Networking, Sports Marketing, Teen Marketing, Video, Video Marketing, Viral Marketing · View Comments
Last week I discussed how the advertising industry can revitalize itself by focusing on creating commercial content that is compelling in and of itself rather than content that tries to dupe consumers or is designed to be forced upon them.
One example of this type of content that I failed to mention is television ads for [...]
Career Advice For College Students
January 1, 2010 · Categories: Blog Marketing, Citizen Marketing/Branding, Consumer Generated Media, Conversational Marketing, Domain Strategy, Expert Positioning, Internet Branding, Lifestreaming, Online Communication, Online PR, Reputation Management, Search Engine Marketing, Social Networking · View Comments
Image courtesy of http://thegoldguys.blogspot.com/
New Facebook Privacy Opens The Floodgates, Offers More Control
December 9, 2009 · Categories: Buzz Marketing, Citizen Marketing/Branding, Consumer Generated Media, Conversational Marketing, Internet Marketing News, Lifestreaming, Marketing Trends, Micromarketing, Online Behavior, Online Communication, RSS/XML, Reputation Management, Search Engine Marketing, Social Networking, Technology, Trends, Video · View Comments
The new privacy settings Facebook is rolling out today should have the ironic effect of substantially increasing the volume of user-created content that is available to the general public, according to All Facebook:
As Chris Cox stated on today’s privacy call, “everyone is the new default†for status updates and links.
Facebook made sure to highlight that [...]
Facebook Relationship Status: Just Married
December 4, 2009 · Categories: Citizen Marketing/Branding, Consumer Generated Media, Lifestreaming, Mobile Marketing, Online Behavior, Social Networking, Trends, Video · View Comments
This couple changed their Facebook relationship statuses to Married and tweeted about it…at the alter. Found at YouTube from Locuester.
The Wire – WCCO TV’s Innovative Collaborative Journalism Project
October 22, 2009 · Categories: Advertising, Blog Marketing, Citizen Journalism, Citizen Marketing/Branding, Consumer Generated Media, Conversational Marketing, Internet Marketing News, Local Internet Marketing, Marketing Trends, Minnesota, Online Advertising, Online Behavior, Online Communication, Online Journalism, Technology, Trends, Web Design/Development, Widget Marketing · View Comments
I haven’t been shy about my admiration for the work that John Daenzer, WCCO TV’s Director of New Media, is doing over at the station. He is, I think, one of the unsung stars in Minnesota’s digital universe. (I should note here that my company, Tunheim Partners, has done work for WCCO TV in the [...]




