e-Strategy Internet Marketing Blog» Citizen Marketing/Branding

Logorama – Oscar Winner For Animated Short Film

deerickson — Wed, 10 Mar 2010 12:00:45 +0000

This is awesome! Logorama won an Oscar this year for animated short film. Definitely shut the door or put the headphones on if you’re at work: Plenty of colorful language. Found at iLP via BuzzFeed. Similar Posts: Innovative Video Game Marketing For Ubisoft’s Assassin’s Creed Life 2.0: A Funny Depiction Of Augmented Reality The Very Big Corporation Of America PSA: [...]

Trend: Haul Videos

deerickson — Tue, 02 Mar 2010 20:10:19 +0000

Haul videos are the democratization of the home shopping network. They typically feature teen girls just back from the mall, shopping bag in hand, gushing over their purchases (or “haul”) to their webcam to be uploaded to YouTube for the world to see. Haul videos are funny, a little weird, and they’re the latest thing. The following [...]

Facebook Farmville Parody

deerickson — Wed, 24 Feb 2010 13:32:51 +0000

A hilarious spoof of Farmville in the form of a fake television commercial. Found at YouTube from Tobuscus via Mashable via Julio Ojeda-Zapata. Similar Posts: Macworld Expo From A Journalist’s Point Of View Google Nexus One Smartphone Unboxing…Ninja Style Mobile Real Estate Marketing Bud Light Paintball Airstrike Ad Hijacked By Retailer Mainstream Media Inching Toward Embeddable Content Email this to a friend? Tweet [...]

Google Nexus One Smartphone Unboxing…Ninja Style

deerickson — Mon, 25 Jan 2010 17:00:12 +0000

This sure looks like it should be an official Google ad for the Nexus One but it appears to be just some super-talented animator showing off his stuff. Found at YouTube from PatrickBoivin via Julio Ojeda-Zapata’s Your Tech Weblog. Similar Posts: Google Nexus One Phone Hands-On Demonstration Macworld Expo From A Journalist’s Point Of View Facebook Farmville Parody Minnesota Monday [...]

Bud Light Paintball Airstrike Ad Hijacked By Retailer

deerickson — Sun, 10 Jan 2010 20:18:22 +0000

Last week I discussed how the advertising industry can revitalize itself by focusing on creating commercial content that is compelling in and of itself rather than content that tries to dupe consumers or is designed to be forced upon them. One example of this type of content that I failed to mention is television ads for [...]

Career Advice For College Students

deerickson — Fri, 01 Jan 2010 19:39:06 +0000

Image courtesy of http://thegoldguys.blogspot.com/

[/caption] I spent a good chunk of the last two weeks, my vacation, setting up a social media presence for some of my nieces and nephews who are either in the process of applying to colleges or have just begun their careers. Geek that I am, I bought them domain [...]

New Facebook Privacy Opens The Floodgates, Offers More Control

deerickson — Wed, 09 Dec 2009 18:09:56 +0000

The new privacy settings Facebook is rolling out today should have the ironic effect of substantially increasing the volume of user-created content that is available to the general public, according to All Facebook: As Chris Cox stated on todayâ€™s privacy call, â€œeveryone is the new defaultâ€ for status updates and links. Facebook made sure to highlight that [...]

Facebook Relationship Status: Just Married

deerickson — Fri, 04 Dec 2009 11:00:17 +0000

This couple changed their Facebook relationship statuses to Married and tweeted about it…at the alter. Found at YouTube from Locuester. Similar Posts: Google Optimizes Google Profiles Valentine’s Day Consumer Attitudes Hitler Goes Ballistic Over The Facebook/FriendFeed Deal New Facebook Layout The Day The Universe Changed Video By James Burke Email this to a friend? Tweet This! Share this on Facebook Share this on Linkedin Sphinn this [...]

The Wire – WCCO TV’s Innovative Collaborative Journalism Project

deerickson — Thu, 22 Oct 2009 15:40:01 +0000

I haven’t been shy about my admiration for the work that John Daenzer, WCCO TV’s Director of New Media, is doing over at the station. He is, I think, one of the unsung stars in Minnesota’s digital universe. (I should note here that my company, Tunheim Partners, has done work for WCCO TV in the [...]

NHL Gets Online Video Marketing

deerickson — Sun, 18 Oct 2009 16:29:20 +0000

The innovations in online politics typically come from the underdogs, those who have a lot to gain and little to lose from experimenting and taking risks. It would appear that the same principle holds true in sports marketing. The NFL and Major League Baseball practice content lockdown by tightly controlling their video content online and [...]