New York Times reporter Natasha Singer had an excellent story (via Lisa Grimm) on Mattel's soon-to-be-released Hello Barbie doll. The new toy will be WiFi-enabled and featured voice recognition technology that will allow children to have in-depth conversations with the doll. The product is fascinating for a whole host of reasons, some of which I discussed on this week's … [Read more...]
Posts about Generation V from the eStrategy Content Marketing Blog archives.
Beyond Social Media Show, Episode 47 Worst Digital Cases LA Times' Website Relaunch Includes Sample Tweets NFL Commissioner Roger Goodell's Twitter Fest Goes Horribly Wrong PayPal Executive Leaves Company After Inappropriate Tweets Chicago Transit Authority's Twitter Q-and-A Goes Off The Rails Best Digital Cases Amazon's Hashtag Commerce NFL Draft & … [Read more...]
Topics on episode 25 of the Beyond Social Media Show: Lulumon founder Chip Wilson's failed video apology; JPMorgan's #AskJPM Twitter storm; US Airways ejects a blind man and passengers revolt; Give To The Max MN Day servers go down; Social Media Breakfast MSP largest organization of its kind; Google's India Reunion ad; Bat Kid saves San Francisco; video games do not negatively … [Read more...]
Topics on episode 18 of the Beyond Social Media Show: Mercedes chicken commercial; Auto-refreshes; Facebook's social television analytics; Generations bait and switch infographic; Beneful's Dog Goldberg machine ad; Sparticl STEM educational website; Richly Gifted blog; Colin Kaepernick's Twitter tactics; Breaking Bad's Story Sync; Century 21's Breaking Bad real-time marketing; … [Read more...]
WTF Gillette's How Does Superman Shave Campaign Generation Z Reddit's Native Advertising Play ABC News Makes News Out Of Trolls When It's Done Right Google Glass Marriage Proposal Delta Airlines & The Immediacy Of Twitter Customer Service Robot Companions For The Elderly NYSE Becomes Multimedia Storyteller Shiny New Objects Dragon … [Read more...]
91% OF KIDS ARE GAMERS NPD Group LISTEN To The Daily Numbers podcast [MP3]. 91% of U.S. kids between 2-17 are gamers. While 2-17 year old population increased 1.54% since 2009. But the gaming population of that age group has grown 12.68%. THOUGHT: While gaming amongst the kids is ubiquitous, it's important to keep in mind that the average gamer is 37 years old and … [Read more...]
FACEBOOK'S SENIOR CITIZENS Pew Internet 11% of US seniors used Facebook in 2010. That's up from 1.2% in 2008. For year-over-year growth of 1448%. THOUGHT: Our cultural imagination pictures seniors as generally dependent and scared of technology. But that's not necessarily the case. Seniors are using Facebook to connect with family and friends (40%), to share … [Read more...]