This is an update to Jim Gianoglio's LunaMetrics post about Campaign Tracking with a Dynamic Source. Mr. Gianoglio's article explained how to use UTM URL tagging coupled with a clever implementation of Google Tag Manager (GTM) to dynamically capture source URLs in Google Analytics for mass campaigns. The example he cited as a use case is tracking links from a press release … [Read more...]
Posts about content marketing from the eStrategy Online Marketing Blog archives.
The Atlantic's Jessica Leigh Hester has a nice write-up in the January/February issue about an amusing trend that has taken off in Japan and is spreading via YouTube: Tiny Food. She explains: YouTube is replete with Japanese tiny-food videos. Their creators shrink recipes to Lilliputian dimensions: pancakes the size of nickels, burgers compact enough to flip with chopsticks. … [Read more...]
Author Robert Cialdini’s discusses the research contained in his new book Pre-Suasion, the follow-up to his bestselling book, the genre-defining Influence. Cialdini’s research demonstrates the secret to persuasion lies as much in the key moment before a message is delivered as in the message itself. In this video, he addresses the RSA to show that the best persuaders spend … [Read more...]
I have been making the point repeatedly on the Beyond Social Media Show that the 800 pound gorilla in the podcasting room is Amazon. As of now, the critical mass of the podcasting world revolves around Apple. The company owns the primary directory where people discover and subscribe to podcasts; its iPhones and iPads are the primary devices people use to listen to … [Read more...]
Facebook has added a new customization feature for the newsfeed, with an emphasis on News. The new feature allows you to categorize the news you get from your feed. Just click on the Edit gear icon option at the top of your feed to get started. From there, you can add news topics to show up in your feed. You can further customize individual news feeds to … [Read more...]
While both of these clips are somewhat dated, Google has provided a few YouTube videos that give insight into how the company improves its search algorithms. This first one is an explainer video. How Google Makes Improvements To Its Search Algorithm The example used in the video discusses how Google turned misspellings in search queries into accurate and quality search … [Read more...]
I got a chance to spend quite a bit of time using Verizon's Droid Turbo 2 phone by Motorola. My primary consideration for any smart phone will be its capability as a content creation device. I don't make nearly as many phone calls as I did a decade ago, and the basic communication features of smart phones--calls, email, text--are virtually the same on any device. Mobile apps … [Read more...]