I have been making the point repeatedly on the Beyond Social Media Show that the 800 pound gorilla in the podcasting room is Amazon. As of now, the critical mass of the podcasting world revolves around Apple. The company owns the primary directory where people discover and subscribe to podcasts; its iPhones and iPads are the primary devices people use to listen to … [Read more...]
Posts about content marketing from the eStrategy Online Marketing Blog archives.
Facebook has added a new customization feature for the newsfeed, with an emphasis on News. The new feature allows you to categorize the news you get from your feed. Just click on the Edit gear icon option at the top of your feed to get started. From there, you can add news topics to show up in your feed. You can further customize individual news feeds to … [Read more...]
While both of these clips are somewhat dated, Google has provided a few YouTube videos that give insight into how the company improves its search algorithms. This first one is an explainer video. How Google Makes Improvements To Its Search Algorithm The example used in the video discusses how Google turned misspellings in search queries into accurate and quality search … [Read more...]
I got a chance to spend quite a bit of time using Verizon's Droid Turbo 2 phone by Motorola. My primary consideration for any smart phone will be its capability as a content creation device. I don't make nearly as many phone calls as I did a decade ago, and the basic communication features of smart phones--calls, email, text--are virtually the same on any device. Mobile apps … [Read more...]
Amazon's Kindle Per-Page-Read Royalties Amazon has caused a bit of an uproar over its recent decision to change the formula by which they pay eBook authors royalties when someone checks out their book via the Kindle Lending Library or through the all-you-can-read Kindle Unlimited subscription service. The National Post offers one take with it's The Tyranny Of The … [Read more...]
This infographic from Who Is Hosting This illustrates the differences and uses of the most common web graphic file types: JPG, Gif & PNG. … [Read more...]
Last year, during episode 50 of the Beyond Social Media Show podcast, I discussed a problem content marketers face, especially within large companies: Keeping their personas alive beyond their initial creation. The point of creating marketing personas is to help the whole organization understand their consumers intimately, to get in customers' heads and see the world from … [Read more...]