This is an update to Jim Gianoglio's LunaMetrics post about Campaign Tracking with a Dynamic Source. Mr. Gianoglio's article explained how to use UTM URL tagging coupled with a clever implementation of Google Tag Manager (GTM) to dynamically capture source URLs in Google Analytics for mass campaigns. The example he cited as a use case is tracking links from a press release … [Read more...]
Posts about blog marketing from the eStrategy Content Marketing Blog archives.
Leading up to the President's State of the Union address on Tuesday, we've seen two examples of effective online political marketing, one from each side of the aisle. President Obama's State of the Union Video Teasers In addition to touring the nation to tout his proposals and generate local news coverage for his address, President Barack Obama has also been releasing what … [Read more...]
I am in the process of implementing website pop-ups on several sites, including this one. I haven't done so until now because I haven't had the time to invest and I've been hesitant because of usability concerns. The problem is, in part, historic. Most people's experience with pop-ups are in the form of annoying as hell ads: According to MarketingCharts: A poll of … [Read more...]
Beyond Social Media Show, Episode 55 Worst Cases Amazon & Sears Sell Nazi Memorabilia Poster Of Death Camp As Home Decor New York City Newspaper Uses N-Word In Headline To Refer To President Obama L’OREAL Drops World Cup Model/Hunter Cottonelle & Charmin Post Scatalogical LeBron James Tweets Extreme Selfies & The Dangers Of Narcissism Cyclists Fuming Over … [Read more...]
Beyond Social Media Show, Episode 50 Worst Cases Gwyneth Paltrow Compares Nasty Tweets To Suffering Through War Fresh Balls by Happy Junk Fresh Balls Sack Dance Video Marketing Personas: The Walking Dead Mary Meeker's State of the Internet, 2014 Presentation Redesigning Mary Meeker's Ugly Internet Slideshow Anonymous Animals in Google Drive … [Read more...]
Beyond Social Media Show, Episode 49 Worst Cases Internet of Jerks: Googler Scott Jensen aka #iamgoogle McDonald's scary new Happy Meal "ambassador" spurs Twitter storm eBay's underwhelming response to data breach Joke's on former NBA player Ron Harper Worst Cases Multimedia #IAmGoogle Tweets Tweets about "#IAmGoogle" McDonald's #HappyMeal Tweet Say … [Read more...]
During episode 41 of the Beyond Social Media Show, David Erickson and B.L. Ochman discuss how not to implement a Facebook contest; Caribou Coffee's aggressive upselling; Taco Bell's waffle phones; Clear Channel's QR code billboards; Gwyneth Paltrow's "Conscious Uncoupling"; LEGOs social media; Zappos Instagram personal shopper; 3D printing; Facebook's acquisition of Oculus … [Read more...]