e-Strategy Internet Marketing Blog» Conversational Marketing

Soldiers Now Allowed To Tweet

deerickson — Fri, 12 Mar 2010 18:00:54 +0000

CNN.com: U.S. military personnel are officially allowed to tweet. That’s the upshot of the Pentagon’s long-awaited policy on rank and file personnel using online social media, unveiled Friday. The new rules authorize access to Facebook, Twitter, YouTube, and other social media Web sites from nonclassified government computers — as long as such activity doesn’t compromise operational [...]

Trend: Haul Videos

deerickson — Tue, 02 Mar 2010 20:10:19 +0000

Haul videos are the democratization of the home shopping network. They typically feature teen girls just back from the mall, shopping bag in hand, gushing over their purchases (or “haul”) to their webcam to be uploaded to YouTube for the world to see. Haul videos are funny, a little weird, and they’re the latest thing. The following [...]

Twitter Traffic Up 9% After Google Real-Time Search Launch

deerickson — Fri, 19 Feb 2010 21:46:00 +0000

“ComScore data show the number of unique visitors to Twitter increased by 9 percent from December 2009 to January 2010. The 21.79 million unique Twitter visitors in January was an all-time high, just over the 21.25 million visitors that comScore tracked in July 2009. December 2009 unique visitors were up 3.1 percent over November, so [...]

Salesforce’s “Facebooked” Product, Chatter

deerickson — Wed, 17 Feb 2010 22:14:51 +0000

Robert Scoble interviews Senior VP of Product Marketing Kraig Swensrud about Salesforce.com’s new social release, Chatter. Similar Posts: Robert Scoble Interview Feedly How To Add Google’s Friend Connect To Your Site Interview: Steve Rubel Talks Media Ubiquity Brett Favre Online Chatter Email this to a friend? Tweet This! Share this on Facebook Share this on Linkedin Sphinn this on Sphinn Stumble upon something good? Share it on [...]

Google Buzz Impressions

deerickson — Wed, 17 Feb 2010 17:00:03 +0000

Uploaded to Flickr by Tilak Bisht

[/caption] After playing around with Google Buzz since its release, some thoughts: Large Networks: It is most useful and beneficial to those who already had large networks in place. The Robert Scobles and Pete Cashmores and even the Steve Rubels (who’s been pretty much thumbs-down on Buzz) of [...]

Minnesota Politics & Social Media

deerickson — Tue, 16 Feb 2010 02:15:19 +0000

Blois Olson introduces the social media & politics panel

[/caption] I can credit the start of my career in online strategy in large part to my fascination with online political communication. In 1994, I read about the first online gubernatorial debate held by E-Democracy (of which I am now a board member); but [...]

Google Buzz Demonstration

deerickson — Tue, 09 Feb 2010 19:35:11 +0000

Google announced Google Buzz today, their integration of social accounts and online conversations with Gmail. TechCrunch has a rundown, here’s Mashable’s coverage, here’s ReadWriteWeb’s coverage, and here’s Google’s own blog post about Buzz. Here’s a video demo of Google Buzz. Found at YouTube from Google. UDPATED: 2/9/2010 3 P.M. Google Buzz on a mobile device. Found at [...]

Facebook How To: “Retweet” Feature Demonstration

deerickson — Sat, 23 Jan 2010 19:05:26 +0000

Facebook keeps adding new Twitter features, the most recent being the ability to effectively “retweet” content that appears in your live or news feeds. The significant element of this new feature as a marketing utility is the fact that the feature source-stamps the content, so something I post personally that is shared by someone else, [...]

The Future Of Digital Agencies

deerickson — Thu, 07 Jan 2010 20:57:29 +0000

Funny I should run across this video today of all days. This is a nice companion to my post this morning on The Future Of Ad Agencies and examines the elements of future digital agencies. I agree with they guy’s assessment. Found at YouTube. Similar Posts: Philips Vs. The Sun: Perfect Example Of Commercial Content My Branded [...]

Career Advice For College Students

deerickson — Fri, 01 Jan 2010 19:39:06 +0000

Image courtesy of http://thegoldguys.blogspot.com/

[/caption] I spent a good chunk of the last two weeks, my vacation, setting up a social media presence for some of my nieces and nephews who are either in the process of applying to colleges or have just begun their careers. Geek that I am, I bought them domain [...]