Is Online Networking More Effective Than In-Person Networking? – Interview Notes

This is the response I gave to a reporter’s query this summer about whether or not online social networking was more effective than real-world social networking: I don’t know that social networking is either more or less effective than in-person marketing so as much as it is different. I would say that it is probably easier [...]

Swoopo: A Cleaner, Easier-To-Use eBay?

Does eBay have some serious competition on their hands? I dunno, but Swoopo sure seems like a good candidate. The site auctions high-end merchandise in a very innovative fashion:

The One Big Thing: Athletes On Twitter

The One Big Thing you need to know this week is that the use of social media by athletes is going to reshape the economics of professional sports. That’s what I believe, anyway. We have certainly seen our share of newsworthy Tweets coming from the professional athletes in this state. Exhibit A is the breaking Tweet [...]

Social Media & Recruiting – Interview Notes

Last November a reporter asked “How is social media impacting recruiters’ ability to recruit and candidates’ abilities to find jobs?” This is my response: I’ve given the subject quite a bit of thought. My company, Tunheim Partners, offers a recruiting/retention communications practice where we apply strategic communications principle and techniques to help clients improve their communications [...]

The One Big Thing: White House Social Media

The One Big Thing you need to know this week is that the Obama Administration has continued their eGovernance initiatives. In addition to the White House blog, the administration has established a White House channel on Facebook, MySpace, Twitter, YouTube, Vimeo, Flickr and iTunes. Predictably enough, they’re calling it WhiteHouse 2.0. As I’ve said before, the Adminstration’s [...]

BakerTweet – Using Twitter As A Development Platform

Here’s an interesting example of how Twitter is being used as a platform upon which to build unique and custom applications and products. Springwise reports about BakerTweet (tip o’ the hat to: @themarketingguy), a box being sold to bakers that allows them to alert customers to fresh products through Twitter without the mess of the [...]

From Facebook Video to Whitehouse.gov: President Obama Crowdsources American Economic Priorities

About two hours before President Barack Obama’s press conference last night, I saw this update in my Facebook feed: Here’s the actual video: Inviting Americans to submit their questions about the economy to the President and giving them a chance to have them addressed not only helps the President burst the White House bubble, it invests those [...]

Social Networking For Business – Interview Notes

This is my response to a question from a reporter for a jewelry trade publication last December, who wanted “a professional that has done research on, or has knowledge of, how effective social networking sites (Facebook, MySpace) are for businesses.” Social networking sites can be very effective as a direct marketing relationship building/maintenance tool for [...]

Updating Your Email List Subscribers’ Demographics

I subscribe to the IAB SmartBrief email newsletter for top daily interactive marketing headlines. They’ve recently been trying to get me to update my profile by sending me to a profile update page when I click on a given story in the newsletter and before sending me on to the actual story. The trick to building [...]

Why Television Advertising Can Still Work

I’ve spent a lot of time discussing how the traditional advertising model is broken. But people still spend a lot of money on it, so what’s going on? Mostly I’ve argued that the broadcast model of advertising is insanely inefficient: Throwing ideas out to a sea of random people in hopes of getting the attention of [...]

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  Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
  
  David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.

  
  

  
  
  

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