e-Strategy Internet Marketing Blog» Domain Strategy

Career Advice For College Students

deerickson — Fri, 01 Jan 2010 19:39:06 +0000

Image courtesy of http://thegoldguys.blogspot.com/

[/caption] I spent a good chunk of the last two weeks, my vacation, setting up a social media presence for some of my nieces and nephews who are either in the process of applying to colleges or have just begun their careers. Geek that I am, I bought them domain [...]

The One Big Thing: Facebook Vanity URLs

deerickson — Fri, 12 Jun 2009 17:09:24 +0000

The One Big Thing you need to know about this week is Facebook’s new vanity URLs feature. As you’ve no doubt heard by now, Facebook is unveiling its new feature this evening and you’ll need to be at your computer, logged into Facebook at 10:59 PM CST tonight, to claim your name. The vanity URLs allow you [...]

Brilliant Example Of Video Marketing Using YouTube

deerickson — Tue, 09 Jun 2009 16:20:27 +0000

MediaPost reports that Charlotte, North Carolina-based ad agency BooneOakley has turned its Web site into a YouTube channel. Going directly to their domain, BooneOakley.com, will take you to the following video: Okay, so I watch the video and I’m thinking, well, it’s a nice video and all and cleverly done but ultimately do you really gain anything [...]

The Importance Of Screwing Up

deerickson — Tue, 26 May 2009 11:02:26 +0000

I’ve been thinking a lot lately about the importance of making mistakes. And I don’t mean the garden-variety mistakes we make as a matter of course that are part of the learning process, important though these mistakes may be. I’m talking about big mistakes. I’m talking about mistakes that have consequences. I’ve been thinking that it [...]

Preemptive Marketing

deerickson — Tue, 11 Sep 2007 20:11:15 +0000

One of the first things I do for a new client is conduct an audit of their current online presence and assets. That includes not just how their web site is faring in terms of traffic and visibility, but what domain names they own and what accounts have they opened with any centers of online [...]