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Ecommerce

Beyond Social Media Podcast: PETCO, Training Dog Owners, Ben & Jerry’s & Real-Time Photoshopping [VIDEO]

June 12, 2013
Beyond Social Media Podcast: PETCO, Training Dog Owners, Ben & Jerry's & Real-Time Photoshopping [VIDEO]

This episode: PETCO’s inadequate response to the death of a customer’s dog; Ben & Jerry’s crowdsourced flavors & Adobe’s real-time Photoshopping campaign.

Beyond Social Media: AP Twitter Hack, Kmart #ShipMyPants & Vibrating Underwear App [PODCAST]

April 23, 2013
Beyond Social Media: AP Twitter Hack, Kmart #ShipMyPants & Vibrating Underwear App [PODCAST]

This week: AP Twitterhacked; Kmart’s #ShipMyPants; April Blizzards; Boston Bombing Virtual Witch Hunts & Media Fails; Vibrating Underwear App; Amazon Originals; Cap’N Crunch Late Night; Rookie News Anchor Fail; Shiny New Stuff & Daily Numbers.

Beyond Social Media: Macy’s $1,453 Typo; Yelp Reviews; Prankvertising; Kevin Ware & Social Empathy [PODCAST]

April 3, 2013
Beyond Social Media: Macy's $1,453 Typo; Yelp Reviews; Prankvertising; Kevin Ware & Social Empathy [PODCAST]

This week: Macy’s $1,453 Typo; Yelp’s Filtered Reviews; Nike’s Winning Ad Lampooned; Prankvertising; Kevin Ware & Social Empathy; Silent Instagram Film Trailers; Punch Pizza Goes To Naples; HP’s Bouncing Cam; Blogging Rules; Shiny New Stuff & Daily Numbers.

10 Most Popular e-Strategy Blog Posts Of 2012 [LIST]

December 31, 2012
10 Most Popular e-Strategy Blog Posts Of 2012 [LIST]

The ten most popular posts of 2012 at the e-Strategy Blog, based on the number of page views.

Mobile Calculations For Big Ticket Buys

December 6, 2012

49% of consumers would spend more than $100 on a purchase and through their mobile device.

Target’s Falling For You Branded Entertainment Campaign

October 23, 2012
Target's Falling For You Branded Entertainment Campaign

Attitudes Toward Retail Product Videos 52% of online product video viewers are more confident in that product prior to purchasing it online 44% are more engaged with the retailer or brand as a result of watching their product videos 37% purchase more products on websites that feature product videos THOUGHT: Six years ago I wrote [...]

Real-Time eTail?

October 16, 2012
Real-Time eTail?

Wal-Mart’s move is a concession to the inevitability of the ascendance of eCommerce.

Wal-Mart Launching Same Day Delivery [VIDEO]

October 10, 2012

I contributed some insight to this Good Question report by Jason DeRusha about Wal-Mart’s introduction of a same-day delivery service.

Gmail In Search Will Extend The Reach Of Email Marketing

August 13, 2012
Gmail In Search Will Extend The Reach Of Email Marketing

Google’s Gmail in Search trail could significantly extend the life of email campaigns.

The Kinect-Compatible Amazon.com

May 23, 2012
Amazon.com Needs To Be Kinect-Compatible

It is obvious what Amazon.com’s next technology move should be: A virtual store through which customers can stroll from the comfort of their living rooms.

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