Google Shopper

Mashable reports on Google’s release of the Android app and ShopSavvy competitor, Google Shopper. Found at YouTube from Google.

Bud Light Paintball Airstrike Ad Hijacked By Retailer

Last week I discussed how the advertising industry can revitalize itself by focusing on creating commercial content that is compelling in and of itself rather than content that tries to dupe consumers or is designed to be forced upon them. One example of this type of content that I failed to mention is television ads for [...]

Swoopo: A Cleaner, Easier-To-Use eBay?

Does eBay have some serious competition on their hands? I dunno, but Swoopo sure seems like a good candidate. The site auctions high-end merchandise in a very innovative fashion:

Chris Anderson On Freemium Content

Wired editor and best-selling author Chris Anderson used humor and a child’s game to again warn print publishers that they need to embrace the jarring concept of a freemium online business model. Found at YouTube from AdAge.

ClickThrough: Clickable Video Enables Product Placement eCommerce

From Beet.tv’s Blip channel: “The idea of clicking on a sweater your favorite TV character is wearing has long been held out as a promised land of interactivity. Now, the two-year-old interactive video startup ClikThrough said its technology is enticing Web users to watch videos longer by giving that very option: The average user clicks [...]

Best Buy Augmented Reality Ad (3D) Demonstration

Best Buy is experimenting with augmented reality in their advertising. They are distributing circulars in newspapers which instruct you to visit a Web site with a webcam-enabled computer to activate the ad. You can get the flier from the Web site (BestBuyIn3D.com), print it out (it only works in color), and show it to your [...]

Virtual Retail

Stuart Dobson at Future Blogger had an interesting post last year about how virtual reality technology might affect retail. Found at YouTube via Future Blogger from saptv.

Firefox 3.5 – Video Tour

The new version of Firefox focuses heavily on security but also includes many new customization features. The most significant feature from my point of view is the ability to embed links within videos; this makes product placement on the Web viable. Firefox 3.5 Video Tour Firefox 3.5 Embeddable Video Links Support

Google Analytics & Website Optimizer

Understanding your Web site’s traffic is an essential element of any online effort. I love Google Analytics because it is a very sophisticated analytics service, it’s free, and it integrates with Google’s other great tools like AdWords and AdSense. If you’re not using it, I’d consider doing so. Deepak Kumar’s talk on Google Analytics and Website [...]

The Internet, 1969

I have no idea whether or not this is legit but it sure looks authentic, what with the washed colors and the hi-fi stereo-like computer equipment. But it might be the sexism that most makes it feel authentic. Found at YouTube via clark7795.

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  Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
  
  David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.

  
  

  
  
  

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