Email Marketing
Journalism Trend: Reporters’ Personal Newsletters
Media companies have understood the power of having newsletters, now reporters are seeing them as a tool to communicate directly with readers.
Read MoreMedia Relations Best Practices
Discover six often-overlooked media relations best practices companies should be using to get the most out of their public relations efforts.
Read MorePro Tips For Communicating With Your Colleagues Clearly
With so many professionals primarily working from home with the outbreak of the Coronavirus pandemic, effective email communication with your work colleagues has never been as important.
Read MoreContent Marketing Must-Haves
Content marketing is a buzzword, for sure, but there are several good reasons why it is still in use today after so many years.
Read MoreDigital Marketing News This Week
New Twitter Features; P&G’s Anti-Racism Ad; Google Scrolls; Email Engagement Survey; Email Signature Tactics; Google Ad Grants; Google News Grants; In-Depth Local TV News; Dogs On Zoom; much more.
Read MoreHow To Retain Unsubscribing Customers
Amazon Audible has created an unsubscribe process that saves customers elegantly and serves as an excellent example for any subscription-oriented business.
Read MoreTerrifying Marketing Mistakes
During every episode of my podcast, Beyond Social Media, my co-host BL Ochman and I discuss the best and the worst marketing communication stories of the week. These are the top ten worst marketing stories I discussed during the past year.
Read MoreEmail Sender Scores
Are your marketing emails or email newsletters finding their way into an inordinate number of recipients’ spam folders? Can’t figure out why? Have you checked the reputation of your company’s domain name? Didn’t even know that was a thing? It is.
Read More8 Email Worst Practices Donald Trump's Campaign Uses & The Consequences
Eight tactics the Donald Trump for President campaign is using that results in his emails getting sent straight to the spam folder.
Read MoreDonald Trump's Email Spam Campaign
Two recent developments point to what appears to be a shockingly unsophisticated online marketing effort by the Donald Trump for president campaign.
Read More