As a standard practice, I make a habit of examining my email spam folder to study what tactics are sending electronic missives directly to the junk folder. Not long ago, I was amused but not particularly surprised to see emails from Donald Trump and newly-minted campaign manager, Kellyanne Conway. I was not surprised my spam filter caught these emails because I've previously … [Read more...]
Blog posts about email marketing from the e-Strategy Content Marketing Blog.
Two recent developments point to what appears to be a shockingly unsophisticated online marketing effort by the campaign of the Republican candidate for president, Donald Trump: The roll-out of his Hillary Clinton attack site and his spamming of foreign legislators. Trump's Hillary Clinton Attack Site The first was the launch of the anti-Hillary Clinton website, … [Read more...]
You see it all the time, unfortunately: Subject lines that are designed to trick, rather than entice you, to open the email. Yes, the sole purpose of a subject line should be to compel the recipient to open the email. Scroll through your inbox and your junk mail folder and you will find the countless tactics people use to do just that, ranging from the very clever to the … [Read more...]
I am in the process of implementing website pop-ups on several sites, including this one. I haven't done so until now because I haven't had the time to invest and I've been hesitant because of usability concerns. The problem is, in part, historic. Most people's experience with pop-ups are in the form of annoying as hell ads: According to MarketingCharts: A poll of … [Read more...]
Beyond Social Media Show, Episode 66 During episode 66 of the Beyond Social Media Show, David and BL discuss Likegating, Facebook anonymity, the Hong Kong protesters circumvention of censors, GoPro's partnership with the NHL, Marriott's virtual experiential marketing, and much, much more. Worst Cases Gestation - Bar For Pregnant Women Eileen Fisher Facebook Like … [Read more...]
Beyond Social Media Show, Episode 50 Worst Cases Gwyneth Paltrow Compares Nasty Tweets To Suffering Through War Fresh Balls by Happy Junk Fresh Balls Sack Dance Video Marketing Personas: The Walking Dead Mary Meeker's State of the Internet, 2014 Presentation Redesigning Mary Meeker's Ugly Internet Slideshow Anonymous Animals in Google Drive … [Read more...]
During episode 37 of the Beyond Social Media Show, David Erickson and B.L. Ochman discuss some stupid brands; the top reasons startups fail; O'Hare Airport's lack of social listening; the Mall of America's integrated social listening efforts; AT&T's home security commercials; Coca-Cola's social media guard; American Idol & Google's social voting; Earth University's load of … [Read more...]