e-Strategy Internet Marketing Blog» Expert Positioning

Online Communication For Nonprofits

deerickson — Wed, 03 Mar 2010 19:29:37 +0000

This is a series of interviews I did for Map for Nonprofits‘ Map TechWork Nonprofit Technologies Best Practices Web site. The interviews cover Google tools like Analytics, URL Builder, Trends, Insights for Search and YouTube, Facebook, Twitter and TweetReach, as well as blogging and WordPress and Posterous in particular. Similar Posts: Using Online Analytics For [...]

Google Buzz Impressions

deerickson — Wed, 17 Feb 2010 17:00:03 +0000

Uploaded to Flickr by Tilak Bisht

[/caption] After playing around with Google Buzz since its release, some thoughts: Large Networks: It is most useful and beneficial to those who already had large networks in place. The Robert Scobles and Pete Cashmores and even the Steve Rubels (who’s been pretty much thumbs-down on Buzz) of [...]

The Best Buy Channel At CES: Be The Media

deerickson — Thu, 14 Jan 2010 17:24:45 +0000

I love what Best Buy did for the Consumer Electronics Show this year: They became the media. Armed with video cameras, representatives of Best Buy made the rounds of the show and reported from the floor. And the footage was not All Best Buy, All The Time. It was about the technology at CES, from the [...]

Career Advice For College Students

deerickson — Fri, 01 Jan 2010 19:39:06 +0000

Image courtesy of http://thegoldguys.blogspot.com/

[/caption] I spent a good chunk of the last two weeks, my vacation, setting up a social media presence for some of my nieces and nephews who are either in the process of applying to colleges or have just begun their careers. Geek that I am, I bought them domain [...]

The Importance Of Blogging – 10 Reasons PR People Should Blog

deerickson — Wed, 23 Dec 2009 22:08:31 +0000

Photo: Scott Beale / Laugh Squid Three of my colleagues at Tunheim Partners launched their blogs within the past two months: Kristin Gast, Natalie Wires, and Allison Frailich and I gotta say, I feel a bit like a proud father. Both Kristin’s and Natalie’s blogs are a combination of their personal and professional lives, as is Allison’s [...]

Blogging For Dollars…Or Not – Interview Notes

deerickson — Thu, 12 Nov 2009 20:46:18 +0000

Today MinnPost published These Minnesota bloggers are making money (but not much) by Justin Piehowski, who interviewed me for his excellent piece. In addition to myself, Christina Brown who publishes The Northern Cheapskate blog; Melissa Berggren, who publishes Marketing Mama; and Robert Stanke, who blogs at robertstanke.com were also featured. I thought I’d share with you everything [...]

LinkedIn Advanced Search

deerickson — Mon, 09 Nov 2009 17:00:05 +0000

I am a huge fan of LinkedIn as a B2B tool. One of the features that makes it so remarkable is its advanced search function. Found at YouTube from linkedinmarketing. Similar Posts: LinkedIn: Who’s Viewed My Profile LinkedIn Marketing Presentation The Tactical Marketing Utility Of Social Networking Sites LinkedIn In Plain English LinkedIn Best Practices For Business Email this to a friend? Tweet [...]

What Does Your Twitter Bio Say About You? – Interview Notes

deerickson — Fri, 06 Nov 2009 14:14:59 +0000

The following was the response I sent to a reporter who asked that question for a story she was working on last June and was published in October: This is an issue we address quite a bit with clients and for ourselves within our e-Strategy practice. Before even crafting your bio, you should think about how you [...]

Facebook And/Or LinkedIn For B2B Marketing?

deerickson — Thu, 29 Oct 2009 13:10:36 +0000

This is a clip from a Minnesota PRSA core training event we hosted a while ago at Tunheim Partners about social media for B2B marketing. Mark Palony (who blogs at Wondering Out Loud) and I were the speakers; this particular clip, courtesy of Kasey Skala, features our reaction to a question about whether to use [...]

Do You Have A Sandbox?

deerickson — Wed, 10 Jun 2009 16:16:11 +0000

I have one. I have several sandboxes, in fact. This blog is one of them. I also have a lot of theories but they are just that, theories. Thus, I need my sandboxes to test them out. It is important that we online professionals create spaces for ourselves where we can put our theories into action [...]