The Podcast Consumer 2012 is the seventh study of audio and video podcast consumption in America from Edison Research and Arbitron and is based upon a national, representative sample of 2,020 Americans 12 years and older. Among the findings: 29% of Americans have listened to an audio podcast 26% of Americans 12 and older have watched a video podcast The podcast … [Read more...]
Posts about the GI Generation from the eStrategy Content Marketing Blog archives.
BASEBALL FAN DEMOGRAPHICS Harris Interactive 45% of Hispanics follow baseball. That compares to the 35% of African-Americans who do. And the 34% of whites who do. 37% of Millennials follow baseball. That compares to 35% of Gen Xers who do and the same percentage of Boomers who do. 38% of those older than 65 years of age follow baseball. THOUGHT: While the … [Read more...]
FACEBOOK'S SENIOR CITIZENS Pew Internet 11% of US seniors used Facebook in 2010. That's up from 1.2% in 2008. For year-over-year growth of 1448%. THOUGHT: Our cultural imagination pictures seniors as generally dependent and scared of technology. But that's not necessarily the case. Seniors are using Facebook to connect with family and friends (40%), to share … [Read more...]
Social Media Use By Generations [TABLE]: Source: Pew Internet & American Life Project 83% of Millennials use social networking sites, compared to 67% in 2008. 62% of Gen Xers use social networking sites, compared to 36% in 2008. 50% of Young Boomers use social networking sites, compared to 20% in 2008. 43% of Older Boomers use social networking sites, … [Read more...]