Holiday Search Trends From Yahoo!

Yahoo! Search trends with Broll, 12/18/09. Found at Yahoo! Video.

Christmas Season Search Engine Use

I did a bit of keyword research on Christmas-related searches just to see if I could glean any particular trends for these types of searches. Christmas Eve Search Behavior On Christmas Eve, the top Christmas searches were for the Norad Santa Tracker tool to track Santa’s progress on Christmas Eve. These searches imply family search activity as [...]

Black Friday Search Queries

I posted a piece yesterday examining people’s Thanksgiving-related search behavior so I figure today is an appropriate time to examine people’s Black Friday search behavior. As you can see from the Google Trends chart below, a day after the 100 most popular searches are dominated by Thanksgiving-related queries, Black Friday is all about shopping; and [...]

Thanksgiving Day Searches

People perform Thanksgiving-related searches near that holiday, so we see predictable spikes in query volume for such searches. Thanks to the magic of Google Trends, this is the search volume for the top Thanksgiving-related searches since 2004 (click on the graphic to get a larger size): This is how the search volume grew for those same [...]

Independence Day Searches By Minnesotans

It’s no surprise that July 4th-related keyword searches spike heavily during the days before and after today’s holiday and flatten out the rest of the year, but it is of some interest the exact searches people use to find that information. The following Google Trends chart tracks the search phrases "4th of july," "fourth of [...]

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  David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.

  
  

  
  
  

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