e-Strategy Internet Marketing Blog» Internet Branding

Logorama – Oscar Winner For Animated Short Film

deerickson — Wed, 10 Mar 2010 12:00:45 +0000

This is awesome! Logorama won an Oscar this year for animated short film. Definitely shut the door or put the headphones on if you’re at work: Plenty of colorful language. Found at iLP via BuzzFeed. Similar Posts: Innovative Video Game Marketing For Ubisoft’s Assassin’s Creed Life 2.0: A Funny Depiction Of Augmented Reality The Very Big Corporation Of America PSA: [...]

Facebook How To: “Retweet” Feature Demonstration

deerickson — Sat, 23 Jan 2010 19:05:26 +0000

Facebook keeps adding new Twitter features, the most recent being the ability to effectively “retweet” content that appears in your live or news feeds. The significant element of this new feature as a marketing utility is the fact that the feature source-stamps the content, so something I post personally that is shared by someone else, [...]

Career Advice For College Students

deerickson — Fri, 01 Jan 2010 19:39:06 +0000

Image courtesy of http://thegoldguys.blogspot.com/

[/caption] I spent a good chunk of the last two weeks, my vacation, setting up a social media presence for some of my nieces and nephews who are either in the process of applying to colleges or have just begun their careers. Geek that I am, I bought them domain [...]

The One Big Thing: Real-Time Conversational Context In Search – The Twitter Search Deals

deerickson — Fri, 23 Oct 2009 16:10:50 +0000

The One Big Thing you need to know about this week is that Google and Bing have cut deals for access to real-time conversation data from Twitter (in the case of Google) and both Twitter and Facebook (in the case of Bing). Bing already has a beta implementation of Twitter search up and running at bing.com/twitter. While [...]

Babes On Skates: Evian’s TV Ad Campaign Minus The Television

deerickson — Sat, 11 Jul 2009 15:41:20 +0000

During a week in which Michael Jackson’s death dominated not just the news, but also online video viewing, Evian’s deliberate attempt at creating a viral video has succeeded to the tune of 3.8 million views. Their clip depicting babies break dancing on roller skates includes, as Mashable points out, two successful elements: Babies and odd situations: While [...]

Revenge Of The Customer: United Airlines Breaks Guitars

deerickson — Fri, 10 Jul 2009 14:46:30 +0000

Dave Carroll is a musician spurned…by United Airlines…who broke his guitar. His $3500 Taylor guitar. And they refused to take responsibility for it.Â Read Carroll’s story at his Web site. After being given endless run-arounds and finally being told he would not be compensated for the damage United’s employees inflicted upon his instrument, he did what [...]

Steve Rubel On The Power Of Personal Brands In The Twitterverse

deerickson — Mon, 29 Jun 2009 20:11:36 +0000

This is Steve Rubel addressing the 140 Character Conference and discussing personal brands and Twitter. Found at Blip.tv through Albert Maruggi’s Marketing Edge podcast, a must-listen. Albert has a great interview with Rubel in his last podcast. Similar Posts: Steve Rubel Interviews Mike Slaby, Former CTO Of The Obama Campaign Interview: Steve Rubel Talks Media Ubiquity Minnesota Monday – Communications [...]

Jeff Jarvis Discusses Brands’ Use Of The Social Web

deerickson — Thu, 18 Jun 2009 12:32:35 +0000

Jeff Jarvis, blogger and author of What Would Google Do?, discusses brands’ use of the social Web at the Columbia Business School: Similar Posts: Financial Reporting In Today’s Economy Consumer Psychology In A Recession Minnesota Monday â€“ Communications Bloggers Posts From Last Week Minnesota Monday â€“ Communications Bloggers Posts From Last Week Robert Scoble Interview Email this to a friend? Tweet This! Share this [...]

The One Big Thing: Facebook Vanity URLs

deerickson — Fri, 12 Jun 2009 17:09:24 +0000

The One Big Thing you need to know about this week is Facebook’s new vanity URLs feature. As you’ve no doubt heard by now, Facebook is unveiling its new feature this evening and you’ll need to be at your computer, logged into Facebook at 10:59 PM CST tonight, to claim your name. The vanity URLs allow you [...]

Blog Marketing With A Facebook Fan Page

deerickson — Mon, 01 Jun 2009 17:35:16 +0000

After screwing up and losing the original domain name for Videolicious.tv, my video blog, I decided to write a series of blog marketing articles about how I went about rebuilding traffic to Videolicious.tv. The first post in the series detailed how I configured my blog for the new domain and then submitted its XML Sitemaps [...]