e-Strategy Internet Marketing Blog» Interview Notes

Using Status Updates To Announce Your Unemployment – Interview Notes

deerickson — Thu, 21 Jan 2010 19:03:43 +0000

Photo by mikecolvin

[/caption] Last year I responded to a reporter asking: “I am seeking someone who can discuss whether announcing a recent personal layoff in a Facebook status update is the right choice and some advice on the best way to do it.” This was my answer: I think it depends upon the circumstances [...]

Google’s SideWiki – Interview Notes

deerickson — Tue, 24 Nov 2009 19:57:40 +0000

Finance & Commerce writer Arundhati Parmar has just published What will Googleâ€™s Sidewiki mean for online businesses?. I sent my thoughts about Google’s SideWiki to Arundhati for this piece but as luck would have it, I emailed my thoughts too late for inclusion in the story. In addition to Parmar’s excellent story, here are my [...]

Is Online Networking More Effective Than In-Person Networking? – Interview Notes

deerickson — Wed, 18 Nov 2009 13:17:48 +0000

This is the response I gave to a reporter’s query this summer about whether or not online social networking was more effective than real-world social networking: I donâ€™t know that social networking is either more or less effective than in-person marketing so as much as it is different. I would say that it is probably easier [...]

Blogging For Dollars…Or Not – Interview Notes

deerickson — Thu, 12 Nov 2009 20:46:18 +0000

Today MinnPost published These Minnesota bloggers are making money (but not much) by Justin Piehowski, who interviewed me for his excellent piece. In addition to myself, Christina Brown who publishes The Northern Cheapskate blog; Melissa Berggren, who publishes Marketing Mama; and Robert Stanke, who blogs at robertstanke.com were also featured. I thought I’d share with you everything [...]

What Does Your Twitter Bio Say About You? – Interview Notes

deerickson — Fri, 06 Nov 2009 14:14:59 +0000

The following was the response I sent to a reporter who asked that question for a story she was working on last June and was published in October: This is an issue we address quite a bit with clients and for ourselves within our e-Strategy practice. Before even crafting your bio, you should think about how you [...]

Benefits Of Social Networking For Small-Business Owners – Interview Notes

deerickson — Tue, 30 Jun 2009 16:14:12 +0000

This is a response to a columnist who asked: “Is online networking (Facebook, LinkedIn, Twitter, etc.) more effective than formal in-person networking (i.e., BNI, LeTip, etc.) or it is a question of totality?” I donâ€™t know that social networking is either more or less effective than in-person marketing so as much as it is different. I [...]

Location Specific Advertising – Interview Notes

deerickson — Fri, 22 May 2009 12:46:36 +0000

Last October, a reporter asked: “I’m writing a column on the chances for location based mobile advertising to succeed or fail. The promise has existed for years, but has yet to take off. In what form can it exist without driving consumers up a wall?” My response: Interruption advertising will not work on mobile devices. TV commercials [...]

Web Site Mistakes Restaurants Make – Interview Notes

deerickson — Wed, 13 May 2009 20:01:05 +0000

While I’m on the topic of restaurant marketing, I thought I’d post this response to a reporter’s query last January asking for “suggestions for mistakes that are somewhat unique to restaurant sites.” From my observations these are some of the major mistakes: Poor, unprofessional web site design overall. People make a judgment about the credibility of a [...]

Social Media & Recruiting – Interview Notes

deerickson — Tue, 12 May 2009 20:13:11 +0000

Last November a reporter asked “How is social media impacting recruiters’ ability to recruit and candidates’ abilities to find jobs?” This is my response: Iâ€™ve given the subject quite a bit of thought. My company, Tunheim Partners, offers a recruiting/retention communications practice where we apply strategic communications principle and techniques to help clients improve their communications [...]

PR Best Practices: Selling Digital – Interview Notes

deerickson — Mon, 04 May 2009 16:56:17 +0000

Last year a reporter for The Firm Voice wanted to know “How can an agency best package, sell and present digital capabilities to clients? I’m looking for tips and best practices.” Selling Digital Capabilities to Clients: Ten Tips for Packaging and Presenting Digital PR for Greater Results was published on October 15, 2008. This was [...]