Online Communication For Nonprofits
March 3, 2010 · Categories: Analytics, Blog Marketing, Expert Positioning, Interviews, Keyword Research, Minnesota, Online Communication, Online PR, Search Engine Marketing, Social Networking, Technology, Tools, Video, Video Marketing · View Comments
This is a series of interviews I did for Map for Nonprofits‘ Map TechWork Nonprofit Technologies Best Practices Web site. The interviews cover Google tools like Analytics, URL Builder, Trends, Insights for Search and YouTube, Facebook, Twitter and TweetReach, as well as blogging and WordPress and Posterous in particular.
Are You An Indispensable Person?
God knows, if you’re a Minnesotan you certainly wouldn’t say so! Seth Godin recorded this interview with Jacqueline Novogratz, founder and CEO of Acumen Fund, and asked her what she thought were the traits of an indispensable person. Found at Vimeo from Seth Godin.Allison Frailich Discusses Practicing Public Relations In Uganda
My friend and colleague at Tunheim Partners, Allison Frailich, just returned from a three-month sabbatical in Unganda where she volunteer her strategic communication skills to help the Action Group for Health, Human Rights, and HIV/AIDS with their public relations. Allison blogged about her experiences at Window to Uganda. Found at YouTube from eStrategy.Generation X Technographics
February 22, 2010 · Categories: Demographics, Interviews, Online Behavior, Online Communication, Social Networking, Technology · View Comments
Jennifer Jones interviews Nate Elliott of Forrester Research about how and what social media Generation X uses.
Salesforce’s “Facebooked” Product, Chatter
February 17, 2010 · Categories: Conversational Marketing, Interviews, Lifestreaming, Marketing Trends, Online Behavior, Online Communication, Organizational Dynamics, Social Networking, Technology, Trends, Video · View Comments
Robert Scoble interviews Senior VP of Product Marketing Kraig Swensrud about Salesforce.com’s new social release, Chatter.
Interview: Steve Rubel Talks Media Ubiquity
February 4, 2010 · Categories: Interviews, Lifestreaming, Marketing Trends, Micromarketing, Online Communication, Online PR, Social Networking, Trends, Video · View Comments
Michael Stelzner of Social Media Examiner interviews Steve Rubel, Senior Vice President at Edelman Digital, about social media and why he quit blogging. Found at Vimeo from Michael Stelzner via Steve Rubel.
The Best Buy Channel At CES: Be The Media
January 14, 2010 · Categories: Conference/Event, Expert Positioning, Internet Marketing News, Interviews, Marketing Trends, Minnesota, Online PR, Technology · View Comments
I love what Best Buy did for the Consumer Electronics Show this year: They became the media.
Armed with video cameras, representatives of Best Buy made the rounds of the show and reported from the floor. And the footage was not All Best Buy, All The Time. It was about the technology at CES, from the [...]
Q & A With Malcolm Gladwell
December 25, 2009 · Categories: Books, Interviews, Marketing Trends, Neuromarketing, Trends, Video · View Comments
Author Malcolm Gladwell talks about his new book, “What the Dog Saw,” a compilation of his stories appearing in “The New Yorker” magazine. Brian Lamb interviews the author for CSPAN. Found at YouTube from CSPAN via Holy Kaw!
Book Review: How We Decide
I have been increasingly reading about neuroscience as it applies to communication generally and how the brain processes information and makes decisions on that information, specifically. It is important to understand why people, against all evidence to the contrary, persist in believing some thing that is demonstrably wrong: That President Obama is not a citizen, [...]Forrester Research’s Bobby Tulsiani On Online Video
November 17, 2009 · Categories: Advertising, Interviews, Marketing Trends, Online Advertising, Technology, Trends, Video, Video Marketing · View Comments
From Beet.tv: Forrester’s Bobby Tulsiani discusses his company’s recent report about online video providers but, more importantly, provides some insight into how online video is being used: Video is now an essential video tool for businesses, and the Forrester report is a guide of representative companies, he says.
In this segment, he talks about TV [...]




