Online Communication For Nonprofits

This is a series of interviews I did for Map for Nonprofits‘ Map TechWork Nonprofit Technologies Best Practices Web site. The interviews cover Google tools like Analytics, URL Builder, Trends, Insights for Search and YouTube, Facebook, Twitter and TweetReach, as well as blogging and WordPress and Posterous in particular.

Wordcloud: Tim Pawlenty’s 2010 State Of The State Address

This is a wordcloud of Minnesota Governor Tim Pawlenty’s 2010 State of the State speech, via Bloiswire: [/caption]

Using Analytics To Investigate, Evaluate & Decide

This is a presentation my Tunheim Partners colleagues Noelle Hawton, Natalie Wires and I gave this morning before the Minnesota Council on Nonprofits Communicator workshop series. Find the links for this presentation below. View more presentations from Tunheim Partners. Google: Google Analytics Google Trends Google Insights for Search Google AdPlanner Google Feedburner Google Webmaster Central Google Local Business Center YouTube ClickTale CrazyEgg Technorati Backtype Facebook Twitter Twitter Search Ad.ly Tweet Reach Twitter Grader Bit.ly Yahoo: Flickr Site Explorer Constant Contact MailChimp Team [...]

Search Engine Optimization For Newspapers Presentation

This is the presentation I gave today for the Minnesota Newspapers Association conference in Bloomington. Here’s a link to the power searches I promised (basic, advanced, power searches) and another link to the Newspaper SEO tips.

Newspaper SEO

[/caption] In preparation for my presentation on Search Engine Optimization for Newspapers before the Minnesota Newspaper Association conference today, I compiled a few tips, in no particular order, for newspapers to keep in mind when optimizing their sites: URL Optimization: Include keywords in the URL structure: Use keywords for category sections: [...]

Google Including Google Trends Charts In Search Results

Just came across this today: Google is including Google Trends charts within the search results pages for currently hot searches. When I tried later in the day, though, the chart didn’t appear. Looks like Google is testing this. But why include the charts? Is this an attempt by Google to teach the broader public about [...]

Holiday Search Trends From Yahoo!

Yahoo! Search trends with Broll, 12/18/09. Found at Yahoo! Video.

Using Online Analytics For Insight Into News Consumption

These are some links to resources I will talk about during my session for The Other Future of News event today: Web Analytics Google Analytics – Google’s sophisticated Web analytics service – Free Google AdPlanner – Google’s traffic statistics for any site not owned by Google Quantcast – Another Web traffic analytics tool Clicky- Sophisticated real-time Web analytics service [...]

What Does Your Twitter Bio Say About You? – Interview Notes

The following was the response I sent to a reporter who asked that question for a story she was working on last June and was published in October: This is an issue we address quite a bit with clients and for ourselves within our e-Strategy practice. Before even crafting your bio, you should think about how you [...]

Movie Marketing Online: 2012

I’ve been meaning to write about this movie since I first saw the preview. I must be talking about it quite a bit because @nataliewires asked me yesterday if I really believed the world was going to end in 2012! For the record: No, I don’t. I first saw a preview of the new movie 2012 [...]

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  David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.

  
  

  
  
  

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