Google Buzz Impressions
February 17, 2010 · Categories: Buzz Marketing, Consumer Generated Media, Conversational Marketing, Expert Positioning, Internet Marketing News, Lifestreaming, Link Building, Marketing Trends, Micromarketing, Online Communication, Online PR, Reputation Management, Search Engine Marketing, Social Networking, Trends · View Comments
Uploaded to Flickr by Tilak Bisht
Search Engine Optimization For Newspapers Presentation
January 28, 2010 · Categories: Analytics, Conference/Event, Keyword Research, Link Building, Minnesota, Online Behavior, Online Journalism, Search Engine Marketing, Social Bookmarking, Social Networking, Web Design/Development · View Comments
This is the presentation I gave today for the Minnesota Newspapers Association conference in Bloomington. Here’s a link to the power searches I promised (basic, advanced, power searches) and another link to the Newspaper SEO tips.
Newspaper SEO
January 28, 2010 · Categories: Keyword Research, Link Building, Local Internet Marketing, Online Communication, Online Journalism, Search Engine Marketing, Web Design/Development · View Comments
Photo by faungg
Bud Light Paintball Airstrike Ad Hijacked By Retailer
January 10, 2010 · Categories: Advertising, Buzz Marketing, Citizen Marketing/Branding, Ecommerce, Link Building, Online Advertising, Online Behavior, Search Engine Marketing, Social Networking, Sports Marketing, Teen Marketing, Video, Video Marketing, Viral Marketing · View Comments
Last week I discussed how the advertising industry can revitalize itself by focusing on creating commercial content that is compelling in and of itself rather than content that tries to dupe consumers or is designed to be forced upon them.
One example of this type of content that I failed to mention is television ads for [...]
Why Reddit Kicks Ass: Blog Marketing Using Social Bookmarking
June 8, 2009 · Categories: Blog Marketing, Conversational Marketing, Link Building, Micromarketing, RSS/XML, Search Engine Marketing, Social Bookmarking, Social Networking, Tagging, Video Marketing · View Comments
I should lose my domain name more often.
In the last edition of this blog marketing series, I discussed marketing your blog using a Facebook fan page. This time I’ll discuss using social bookmarking sites to acquire new readers.
I wrote a post in 2007 that listed the demographics of the various social bookmarking sites. It’s a [...]
Social Media & Recruiting – Interview Notes
May 12, 2009 · Categories: Blog Marketing, Consumer Generated Media, Conversational Marketing, Direct Marketing, Expert Positioning, Interview Notes, Link Building, Marketing Trends, Online Behavior, Online Communication, Reputation Management, Social Networking, Trends · View Comments
Last November a reporter asked “How is social media impacting recruiters’ ability to recruit and candidates’ abilities to find jobs?”
This is my response:
I’ve given the subject quite a bit of thought. My company, Tunheim Partners, offers a recruiting/retention communications practice where we apply strategic communications principle and techniques to help clients improve their communications [...]
Search Engine Optimization Tips For Bloggers
October 9, 2008 · Categories: Blog Marketing, Link Building, Search Engine Marketing, Social Bookmarking, Social Networking · View Comments
I will be offering SEO tips for bloggers at tonight’s WCCO Webinar, so I thought I’d share. If you are going to attend, please do say hi.
Search engine optimization fundamentals: The StepForth blog has a series of articles on how to optimize for Google in three parts that are the best I’ve read for [...]
Intimacy Feeds
September 10, 2008 · Categories: Internet Branding, Lifestreaming, Link Building, Micromarketing, Mobile Marketing, Online Behavior, Online Communication, Online PR, RSS/XML, Reputation Management, Social Networking · View Comments
Last Friday’s New York Time article by Clive Thompson titled Brave New World of Digital Intimacy should be required reading for anyone using or planning on using social media for Internet marketing or online PR.
So often people misuse Facebook and Twitter and other social media tools because they fundamentally do not understand how they work. [...]
Links’ Role In Search Engine Rankings
I am often asked what role incoming links to your web site play in determining where your site ranks on search engine results pages. The question was recently asked again of me thusly: From what I have been reading, it improves our Google ranking if we have more external sites linked back to us. My question [...]Social Bookmark Marketing Presentation
April 21, 2008 · Categories: Link Building, Online PR, RSS/XML, Social Bookmarking, Tagging · View Comments
I am a del.icio.us addict. I save tons of things to my del.icio.us account and republish that content using their wonderful RSS feeds. It’s just insanely useful. But as much as I love del.icio.us, there are a few things I’d change:
In the Links For You section, why can’t I accept all the tags from the [...]




