Google Buzz Impressions

[/caption] After playing around with Google Buzz since its release, some thoughts: Large Networks: It is most useful and beneficial to those who already had large networks in place. The Robert Scobles and Pete Cashmores and even the Steve Rubels (who’s been pretty much thumbs-down on Buzz) of [...]

Search Engine Optimization For Newspapers Presentation

This is the presentation I gave today for the Minnesota Newspapers Association conference in Bloomington. Here’s a link to the power searches I promised (basic, advanced, power searches) and another link to the Newspaper SEO tips.

Newspaper SEO

[/caption] In preparation for my presentation on Search Engine Optimization for Newspapers before the Minnesota Newspaper Association conference today, I compiled a few tips, in no particular order, for newspapers to keep in mind when optimizing their sites: URL Optimization: Include keywords in the URL structure: Use keywords for category sections: [...]

Bud Light Paintball Airstrike Ad Hijacked By Retailer

Last week I discussed how the advertising industry can revitalize itself by focusing on creating commercial content that is compelling in and of itself rather than content that tries to dupe consumers or is designed to be forced upon them. One example of this type of content that I failed to mention is television ads for [...]

Why Reddit Kicks Ass: Blog Marketing Using Social Bookmarking

I should lose my domain name more often. In the last edition of this blog marketing series, I discussed marketing your blog using a Facebook fan page. This time I’ll discuss using social bookmarking sites to acquire new readers. I wrote a post in 2007 that listed the demographics of the various social bookmarking sites. It’s a [...]

Social Media & Recruiting – Interview Notes

Last November a reporter asked “How is social media impacting recruiters’ ability to recruit and candidates’ abilities to find jobs?” This is my response: I’ve given the subject quite a bit of thought. My company, Tunheim Partners, offers a recruiting/retention communications practice where we apply strategic communications principle and techniques to help clients improve their communications [...]

Search Engine Optimization Tips For Bloggers

I will be offering SEO tips for bloggers at tonight’s WCCO Webinar, so I thought I’d share. If you are going to attend, please do say hi. Search engine optimization fundamentals: The StepForth blog has a series of articles on how to optimize for Google in three parts that are the best I’ve read for [...]

Intimacy Feeds

Last Friday’s New York Time article by Clive Thompson titled Brave New World of Digital Intimacy should be required reading for anyone using or planning on using social media for Internet marketing or online PR. So often people misuse Facebook and Twitter and other social media tools because they fundamentally do not understand how they work. [...]

Links’ Role In Search Engine Rankings

I am often asked what role incoming links to your web site play in determining where your site ranks on search engine results pages. The question was recently asked again of me thusly: From what I have been reading, it improves our Google ranking if we have more external sites linked back to us. My question [...]

Social Bookmark Marketing Presentation

I am a del.icio.us addict. I save tons of things to my del.icio.us account and republish that content using their wonderful RSS feeds. It’s just insanely useful. But as much as I love del.icio.us, there are a few things I’d change: In the Links For You section, why can’t I accept all the tags from the [...]

Next Page »

• Archives

  Select Month March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 September 2009 August 2009 July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 April 2008 March 2008 February 2008 January 2008 December 2007 November 2007 October 2007 September 2007 August 2007 July 2007 June 2007 May 2007 April 2007 March 2007 February 2007 January 2007 December 2006 November 2006 October 2006 September 2006 August 2006 July 2006 June 2006 May 2006 April 2006 March 2006 February 2006 January 2006 December 2005 November 2005 October 2005 September 2005 August 2005 October 6
• 
  
  

• 

  
  
  
  
  
  

  Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
  
  David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.

  
  

  
  
  

  My Employer:
  

• Categories

  Select Category Advertising Affilliate Marketing Analytics Augmented Reality Blog Marketing Books Buzz Marketing Citizen Journalism Citizen Marketing/Branding Client News Conference/Event Consumer Generated Media Conversational Marketing Demographics Direct Marketing Domain Strategy Ecommerce Email Marketing Expert Positioning Film Graphics/Imagery Holiday Marketing Instant Messaging Internet Appliances Internet Branding Internet Marketing News Interview Notes Interviews Keepin’ It Real Keyword Research Language Lifestreaming Link Building Links Local Internet Marketing Maps Marketing Trends Mashups Micromarketing Minnesota Miscellaneous Mobile Marketing Music Music Marketing Neuromarketing Online Advertising Online Behavior Online Communication Online Journalism Online PR Online Strategy Organizational Dynamics Photo Sharing Podcasting Podcasts Political Marketing Polls/Surveys Product Placement Productivity Psychographics Reputation Management Robotics RSS/XML Search Engine Marketing Seasonal Marketing Social Bookmarking Social Networking Sports Marketing Statistics Tagging Technology Teen Marketing Text Messaging Tools Trends Uncategorized Usability Video Video Games Video Marketing Videocasting Viral Marketing Virtual Worlds Marketing Web 2.0 Web Design/Development Web/Tech Weblogs Widget Marketing Wiki

• Tags

  Apple barack obama blogging comedy Computers David Erickson etailing Facebook Flickr Funny Future Google humor internet marketing iphone journalism linkedin Links Media microblogging Microsoft Minnesota Social Media mobile MySpace News Online Behavior online marketing online politics parody Presentation Satire Search Engine Marketing Search Engine Optimization SEM SEO Social Media Social Media Marketing Social Networking Social Network Marketing The One Big Thing tunheim partners twitter Video yahoo YouTube