The One Big Thing: Follow The Data

Photo courtesy of theeerin. In this mashed-up and syndicated online world, the The One Big Thing you need to know for preparing for the increasingly local and mobile Web is Follow The Data. Have you taken a good look at your business data online? Just the essentials: Who, What, Where, When? Any business that relies on local, feet-on-the-ground [...]

Twitter Geo-Location Place Stamp Demonstration

Here’s a quick screencast demonstration of Twitter’s new geo-location feature. Found at YouTube from estrategy.

Newspaper SEO

[/caption] In preparation for my presentation on Search Engine Optimization for Newspapers before the Minnesota Newspaper Association conference today, I compiled a few tips, in no particular order, for newspapers to keep in mind when optimizing their sites: URL Optimization: Include keywords in the URL structure: Use keywords for category sections: [...]

Augmented Reality Building

This building in Japan features a QR code on the outside facade that lets people take a picture of the 2D barcode and get sent to the building’s website. An iPhone app lets users see an augmented reality layer over the building, showing the the building’s stores, their sales/promotions, and tweets from within the building. Found [...]

Culinary Voyeurism

Brew Creative, one of  Tunheim’s partners, recently launched a very cool new project for D’Amico & Partners to promote their newest restaurant, D’Amico Kitchen in Minneapolis: A live video stream from the kitchen, the first of its kind in restaurant kitchens. They call it culinary voyeurism. They’ve taken the storefront window concept countless restaurants have used to [...]

The Wire – WCCO TV’s Innovative Collaborative Journalism Project

I haven’t been shy about my admiration for the work that John Daenzer, WCCO TV’s Director of New Media, is doing over at the station. He is, I think, one of the unsung stars in Minnesota’s digital universe. (I should note here that my company, Tunheim Partners, has done work for WCCO TV in the [...]

Paranormal Activity Fans Will Low-Budget Digital Video Horror Film Into Theaters

Paranormal Activity was released in 2007. It took two years to get to a screen near you but thanks to an online marketing effort that demonstrated popular appeal during a limited release last weekend, Paramount will release the film nationwide on October 16. The film earned $7.1 million from 160 screens on a $2 million [...]

The Rise Of Social Mobile

It is inevitable that social networks will go mobile; the trends point to both the rising adoption of smart phones as well as social networking sites. Web traffic reveals the growing interest in social mobile. The following chart shows the traffic to social mobile sites foursquare, Brightkite, and Loopt during the past year. This chart shows [...]

iPhone Moms – The One Big Thing Pat Lilja Thinks You Should Know

I’ve decided to open up The One Big Thing to what other people think The One Big Thing Is. This is what I”m thinking: I’m lucky enough to meet a lot of very interesting and very thoughtful people from which I learn a great deal. Why not ask them what they think is The One [...]

Dennis Crowley Interview – Co-Founder, Foursquare

Foursquare seems to be taking off. I’ve been playing around with it and I can understand it’s appeal and potential. This is an interview Steve Rubel recently conducted with Dennis Crowley.

Next Page »

• Archives

  Select Month March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 September 2009 August 2009 July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 April 2008 March 2008 February 2008 January 2008 December 2007 November 2007 October 2007 September 2007 August 2007 July 2007 June 2007 May 2007 April 2007 March 2007 February 2007 January 2007 December 2006 November 2006 October 2006 September 2006 August 2006 July 2006 June 2006 May 2006 April 2006 March 2006 February 2006 January 2006 December 2005 November 2005 October 2005 September 2005 August 2005 October 6
• 
  
  

• 

  
  
  
  
  
  

  Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
  
  David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.

  
  

  
  
  

  My Employer:
  

• Categories

  Select Category Advertising Affilliate Marketing Analytics Augmented Reality Blog Marketing Books Buzz Marketing Citizen Journalism Citizen Marketing/Branding Client News Conference/Event Consumer Generated Media Conversational Marketing Demographics Direct Marketing Domain Strategy Ecommerce Email Marketing Expert Positioning Film Graphics/Imagery Holiday Marketing Instant Messaging Internet Appliances Internet Branding Internet Marketing News Interview Notes Interviews Keepin’ It Real Keyword Research Language Lifestreaming Link Building Links Local Internet Marketing Maps Marketing Trends Mashups Micromarketing Minnesota Miscellaneous Mobile Marketing Music Music Marketing Neuromarketing Online Advertising Online Behavior Online Communication Online Journalism Online PR Online Strategy Organizational Dynamics Photo Sharing Podcasting Podcasts Political Marketing Polls/Surveys Product Placement Productivity Psychographics Reputation Management Robotics RSS/XML Search Engine Marketing Seasonal Marketing Social Bookmarking Social Networking Sports Marketing Statistics Tagging Technology Teen Marketing Text Messaging Tools Trends Uncategorized Usability Video Video Games Video Marketing Videocasting Viral Marketing Virtual Worlds Marketing Web 2.0 Web Design/Development Web/Tech Weblogs Widget Marketing Wiki

• Tags

  Apple barack obama blogging comedy Computers David Erickson etailing Facebook Flickr Funny Future Google humor internet marketing iphone journalism linkedin Links Media microblogging Microsoft Minnesota Social Media mobile MySpace News Online Behavior online marketing online politics parody Presentation Satire Search Engine Marketing Search Engine Optimization SEM SEO Social Media Social Media Marketing Social Networking Social Network Marketing The One Big Thing tunheim partners twitter Video yahoo YouTube