Google Street View Guys
Road trip!…to photograph the entire country. Found at CollegeHumor.The One Big Thing: Mobile Social
July 24, 2009 · Categories: Lifestreaming, Maps, Marketing Trends, Mobile Marketing, Social Networking, Technology, Trends · View Comments
The One Big Thing I think you need to know this week is that social networks are getting much closer to going mobile.
foursquare seems to be taking off and now Google has released an iPhone app for Latitude, pointing to the inevitability of a real-time, location-based social graph.
Google hasn’t excelled to this point in the [...]
Google Local Business Center Adds Analytics
June 13, 2009 · Categories: Analytics, Internet Marketing News, Local Internet Marketing, Maps, Search Engine Marketing, Video · View Comments
On Tuesday, I posted a video explaining where the business data comes from that is used in the local business listing sections of search engines like local.google.com and local.yahoo.com.
Relatedly, Google recently added analytics to its Local Business Center service so now you can gain some insight into how people are finding you through those listings:
Where Does The Business Data For Local Online Business Listings Come From?
June 9, 2009 · Categories: Local Internet Marketing, Maps, Mobile Marketing, Search Engine Marketing, Video · View Comments
This is a great video explaining where the information about individual businesses come from for those businesses’ listings in the local search results for Yahoo Local and Google Local.
Local search optimization is not too sexy but it is a crucial though too often overlooked aspect of online marketing efforts for any organization that depends upon [...]
The One Big Thing: Google Adopts Microformats
May 22, 2009 · Categories: Ecommerce, Internet Marketing News, Local Internet Marketing, Maps, Marketing Trends, Mashups, Micromarketing, Mobile Marketing, RSS/XML, Search Engine Marketing, Technology, Trends, Web 2.0, Web Design/Development · View Comments
The One Big Thing you need to know this week is that Google is now supporting microformats for what they are calling “rich snippets.”
Microformats are essentially specialized HTML code that provides metadata to pieces of information on a given Web page to make it much easier for software to understand and process that information.
There are, [...]
The One Big Thing: Federal Government Spending Data Mashups
April 3, 2009 · Categories: Analytics, Internet Marketing News, Local Internet Marketing, Maps, Marketing Trends, Mashups, Online PR, Online Strategy, Political Marketing, RSS/XML, Trends · View Comments
The One Big Thing you need to know this week is that, as the Google Public Policy blog demonstrates, federal government agencies and politicians are beginning to mashup spending data to help the public visualize how that money is spent.
Last month I discussed the XML data reporting requirements that were included in the stimulus bill [...]
The Effect Of Blogs & Online Reviews On Restaurants & Hotels – Interview Notes
March 6, 2009 · Categories: Blog Marketing, Buzz Marketing, Citizen Marketing/Branding, Consumer Generated Media, Conversational Marketing, Internet Branding, Interview Notes, Local Internet Marketing, Maps, Online Behavior, Online Communication, Reputation Management, Search Engine Marketing · View Comments
In December of last year, I responded to a journalist who was “seeking the input of a professional who has analyzed and can share with me the impact of blogs and online reviews of restaurants and hotels on both industries. To what extent do they influence readers’ opinions, and, ultimately, what effect do they have [...]
Is Obama Crowdsourcing Accountability, Politics, Or Both?
March 5, 2009 · Categories: Citizen Marketing/Branding, Consumer Generated Media, Maps, Mashups, Minnesota, Online Strategy, Political Marketing, RSS/XML, Technology · View Comments
The media has yet to pick up on this but it’s effect will likely be profound: In a Google Group, Chauncyt posted a message (via Raw Thought) about implementation instructions for the stimulus bill [PDF] that require government agencies to report the money they disburse via RSS.
Significantly, the directive is specific about the type and [...]
Google Ocean Demonstration
Sylvia Earle, a winner of the 2009 TED Prize, as she narrates this demo of Google Ocean, an extension of Google Earth:Google Maps Knows All
January 29, 2008 · Categories: Citizen Marketing/Branding, Consumer Generated Media, Maps, Miscellaneous, Video · View Comments
A little geek humor. This is a cute, clever and funny short by The Vacationeers about the dangers of Google Street View:
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Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.
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