Amazon's Kindle Per-Page-Read Royalties Amazon has caused a bit of an uproar over its recent decision to change the formula by which they pay eBook authors royalties when someone checks out their book via the Kindle Lending Library or through the all-you-can-read Kindle Unlimited subscription service. The National Post offers one take with it's The Tyranny Of The … [Read more...]
Website Pop-Up Best Practices
I am in the process of implementing website pop-ups on several sites, including this one. I haven't done so until now because I haven't had the time to invest and I've been hesitant because of usability concerns. The problem is, in part, historic. Most people's experience with pop-ups are in the form of annoying as hell ads: According to MarketingCharts: A poll of … [Read more...]
Microsoft CEO Patronizes Women & Online Terrorist Hunters [PODCAST]
![Microsoft CEO Patronizes Women & Online Terrorist Hunters [PODCAST]](http://e-strategyblog.com/blog/wp-content/uploads/2014/10/marriott-goes-virtual-gopro-goes-100x75.jpg)
Beyond Social Media Show, Episode 67 During episode 67 of the Beyond Social Media Show, David and BL discuss Microsoft CEO Satya Nadella's outrageous suggestion that women rely on karma instead of asking for a raise; DIY invisibility; freelance terrorist hunters; Jewish Star Trek stars & VW; major updates at Google+ & Hangouts, and much, much more. Worst … [Read more...]
Marriott Goes Virtual & GoPro Goes Pro [PODCAST]
Beyond Social Media Show, Episode 66 During episode 66 of the Beyond Social Media Show, David and BL discuss Likegating, Facebook anonymity, the Hong Kong protesters circumvention of censors, GoPro's partnership with the NHL, Marriott's virtual experiential marketing, and much, much more. Worst Cases Gestation - Bar For Pregnant Women Eileen Fisher Facebook Like … [Read more...]
Billy Joel To Play Madison Square Garden…Monthly & The Anchorman 2 Rollout – Beyond Social Media Show [VIDEO]
![Billy Joel To Play Madison Square Garden…Monthly & The Anchorman 2 Rollout – Beyond Social Media Show [VIDEO]](http://e-strategyblog.com/blog/wp-content/uploads/2013/09/reddit-shuts-down-navy-yard-shooting-subreddit-911-mistweets-beyond-social-media-show-video-100x75.jpg)
Topics on episode 28 of the Beyond Social Media Show: Microsoft's Smart Bra; SpaghettiOs Pearl Harbor Tweet; 4AutoInsuranceQuote.com exploits Paul Walker's death; Billy Joel plans to play house band for Madison Square Garden; the Smarty Ring; the Anchorman 2 public relations campaign; the Toyota Corolla Collaborator; Punch Pizza raises its own minimum wage; drone coverage of … [Read more...]
RNC’s Historically-Inaccurate Rosa Parks Tweet & Amazon’s Drones – Beyond Social Media Show [VIDEO]
Topics on episode 27 of the Beyond Social Media Show: Century 21's Tryptophan Slow Jam; Chanukah ham; RNC's Rosa Parks tweet; T-Mobile & AT&T's Twitter fight; Dana Morales plays us all; Amazon Air drones for delivery; Facebook's newsfeed algorithm tweak; GE's 3D Printing Day; Apple buys Topsy; The Gap's social listening & response; Verizon's Mall of America Destination Store; … [Read more...]
Google+ Impersonator Flaw & Coca-Cola Kills Press Releases – Beyond Social Media Show [VIDEO]
Topics on episode 26 of the Beyond Social Media Show: Twerking turkeys; Google+ security flaw; Google Helpouts; Jean-Claude Van Damme's semi ride; Katie Couric to join Yahoo!; Zappos responds to Kanye West; KLM Royal Dutch Airlines Twitter customer service; Obama's marketers join forces; Coca-Cola kills the press release; some shiny new stuff & much more. … [Read more...]