Revenge Of The Customer: United Airlines Breaks Guitars

Dave Carroll is a musician spurned…by United Airlines…who broke his guitar. His $3500 Taylor guitar. And they refused to take responsibility for it.  Read Carroll’s story at his Web site. After being given endless run-arounds and finally being told he would not be compensated for the damage United’s employees inflicted upon his instrument, he did what [...]

Microblogging Fragmentation & How Yahoo Can Get Game With A Flickr Of The Switch

Microblogging is clearly here to stay, despite speculation that Twitter has jumped the shark. The function of microblogging has been adopted by LinkedIn, Facebook, MySpace and most recently, FriendFeed. With Twitter as the clear leader, these are the big five. Here’s a chart of their visits during the past three months. It should be noted [...]

My Branded Birthday: Birthday Marketing Online

I know I’m in the extreme minority but I don’t quite get the idea of celebrating birthdays (my own). I mean, I didn’t do anything to merit celebration. I was just born and I didn’t have anything to do with that. I’m not really a curmudgeon about it, but, you know, there it is. So, today [...]

Fair Use: Let’s Go Crazy

A California judge has ruled that copyright owners must consider whether their content has been used within the parameters of fair use before issuing a take down notice. The ruling is pursuant to a lawsuit filed by a Pennsylvania woman in response to Universal Music’s request to take down the following video of her child [...]

Weezer’s Ode To Online Culture: Pork And Beans

Weezer’s music video for Pork and Beans is a runaway online with more than 8 million views and counting. The video references such online video stars as Numa Numa, the Diet Coke & Mentos experiment, Cherry Chocolate Rain, Leave Britney Alone, Miss Teen South Carolina, and the Evolution of Dance. It’s a very amusing video [...]

Prince Gets A Little Grabby

The Purple One performed some serious copyright overreach recently when he had YouTube remove a fan-recorded video of his perfomance of Radiohead’s song Creep at Coachella, the AP reports. Fans looking for the video at YouTube weren’t the only one’s pissed off to find the clip blocked; Radiohead was too. AP quotes Radiohead’s Thom Yorke [...]

Moby’s Movie Music Marketing

  Moby Rocks The Guitar    Originally uploaded by wacky doodler Late last year, the musician Moby started a web site called Moby Gratis that offers some of his instrumental music for free to independent filmmakers to use in their nonprofit movies. If the movie gets purchased, then you’d need to pay [...]

The End Of Nostalgia Marketing

  prince    Originally uploaded by A N G E L If you’ve read my blog on a fairly regular basis, you know that I’m a music fan and, as a result, fascinated with music marketing. Music marketing is especially fascinating to me because, as Seth Godin points out in his Music [...]

An Ode To Digg (And Its Supporting Online Campaign)

Kina Grannis loves to Digg.   Two Weeks For Kina    Originally uploaded by kasuya She loves to Digg so much, in fact, that she’s written a very clever and catchy song about her Digg love. Clearly, Kina’s not alone. But she’s taken it another step by entering her song, Gotta Digg, [...]

MTV’s Online Music Video Marketing Strategy

I was browsing SPIKE (formerly known as iFILM) and came across the video for Billy Joel’s song We Didn’t Start The Fire. It’s a pretty good song but a really good video and the quality is fairly good for a video sharing site: Upon closer inspection, I noticed that it had been uploaded by mtvmusicvideos. [...]

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  David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.

  
  

  
  
  

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