Brain Plasticity

Scientists, with the help of Buddhist monks are unlocking mysteries of the brain. An interesting reports about brain plasticity and the effect of meditation on brain and emotions. Found at YouTube from AwareSilence.

Q & A With Malcolm Gladwell

Author Malcolm Gladwell talks about his new book, “What the Dog Saw,” a compilation of his stories appearing in “The New Yorker” magazine. Brian Lamb interviews the author for CSPAN. Found at YouTube from CSPAN via Holy Kaw!

Book Review: How We Decide

I have been increasingly reading about neuroscience as it applies to communication generally and how the brain processes information and makes decisions on that information, specifically. It is important to understand why people, against all evidence to the contrary, persist in believing some thing that is demonstrably wrong: That President Obama is not a citizen, [...]

Generation V: How They Read & Research Online

I’m going to start calling the generation that follows the Millennials, Generation V, as coined by Gartner. I need a handy reference to people born between 2003 and 2023 because I’ve been thinking more and more about what they will look like and Generation V(irtual) sounds about as reasonable a name as I’ve heard. [...]

Social Media, Neuroscience & The Trust Molecule

I happened to catch a rebroadcast of the NPR program Speaking of Faith this weekend, a show I never listen to. I need to introduce more serendipity into my life because the show is not in my pre-programmed media diet and were it not for dumb chance, I would have missed the episode on The [...]

Blog Marketing: Dayparting & Maximizing Your Content

In the next installment of my series of post about blog marketing, I want to discuss the frequency and timing of your posts. Dayparting: When Will Most Readers Be Paying Attention? Think about your audience and when they will be most receptive to reading your blog and when you’re most likely to capture their attention. For my [...]

Mind Reading & Neuromarketing

This 60 Minutes piece from January examines neuroscience’s ability to identify specific thoughts through the use of Functional MRI or FMRI. The technology enables the viewing of real-time MRIs instead of the traditional still images. The second half of the segment addresses neuromarketing, a field I’ve touched upon in the past.

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  Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
  
  David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.

  
  

  
  
  

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