Neuromarketing
Pre-Suasion: Warming The Receptivity To Messages [VIDEO]
Author Robert Cialdini’s discusses the research contained in his new book Pre-Suasion, the follow-up to his bestselling book, the genre-defining Influence.
Read MoreKeep Marketing Personas Alive, The Serial Podcast Way
How do content marketers keep their personas alive after they’ve created them? The popular Serial podcast may hold some clues.
Read MoreYour Brain On Google: Neurological Effects Of Search Engine Use
Neuroscientist, Gary Small, tells CBS News’ Daniel Sieberg how technology may be making us smarter.
Read MoreJonah Lehrer Discusses Neuromarketing
Jonah Lehrer talks at The Commonwealth Club about how the mind works.
Read MoreHow Perceptions Of Time Affect Success
Professor Philip Zimbardo conveys how our individual perspectives of time affect our work, health and well-being. Time influences who we are as a person, how we view relationships and how we act in the world.
Read MoreBrain Plasticity
Scientists, with the help of Buddhist monks are unlocking mysteries of the brain. An interesting reports about brain plasticity and the effect of meditation on brain and emotions.
Read MoreQ & A With Malcolm Gladwell
Author Malcolm Gladwell talks about his new book, “What the Dog Saw,” a compilation of his stories appearing in “The New Yorker” magazine.
Read MoreBook Review: How We Decide
In How We Decide, Jonah Lehrer dissects and explains how the brain decides; when it uses reason to arrive at the right decision and when it is better served by relying on intuition and emotion.
Read MoreGeneration V: How They Read & Research Online
Unlike any generation before them–even the Millennials–the Internet will saturate Generation V’s existence.
Read MoreSocial Media, Neuroscience & The Trust Molecule
The more you demonstrate your trust in people, the more people trust you…and the more generous they become.
Read More