Last year, during episode 50 of the Beyond Social Media Show podcast, I discussed a problem content marketers face, especially within large companies: Keeping their personas alive beyond their initial creation. The point of creating marketing personas is to help the whole organization understand their consumers intimately, to get in customers' heads and see the world from … [Read more...]
Posts about neuromarketing from the eStrategy Content Marketing Blog archives.
This is fascinating and confirms what I've suspected for some time. Neuroscientist, Gary Small, tells CBS News' Daniel Sieberg how technology may be making us smarter. Found at YouTube from CBS via Debbie Stier. … [Read more...]
Jonah Lehrer talks at The Commonwealth Club about how the mind works. … [Read more...]
I am a big fan of the RSA Animate series. In this piece, professor Philip Zimbardo conveys how our individual perspectives of time affect our work, health and well-being. Time influences who we are as a person, how we view relationships and how we act in the world. It illustrates what for years I've been calling the Impatience Economy. Found at YouTube from theRSAorg. … [Read more...]
Scientists, with the help of Buddhist monks are unlocking mysteries of the brain. An interesting reports about brain plasticity and the effect of meditation on brain and emotions. Found at YouTube from AwareSilence. … [Read more...]
Author Malcolm Gladwell talks about his new book, "What the Dog Saw," a compilation of his stories appearing in "The New Yorker" magazine. Brian Lamb interviews the author for CSPAN. Found at YouTube from CSPAN via Holy Kaw! … [Read more...]
I have been increasingly reading about neuroscience as it applies to communication generally and how the brain processes information and makes decisions on that information, specifically. It is important to understand why people, against all evidence to the contrary, persist in believing some thing that is demonstrably wrong: That President Obama is not a citizen, for … [Read more...]