e-Strategy Internet Marketing Blog» Neuromarketing

Jonah Lehrer Discusses Neuromarketing

deerickson — Mon, 14 Jun 2010 17:00:06 +0000

Jonah Lehrer talks at The Commonwealth Club about how the mind works. Similar Posts: Book Review: How We Decide Online Personas – Commonweath Club Panel Discussion Playing With Joy Minnesota Monday â€“ Communications Bloggers Posts From Last Week My.net – Online Behavior & The Future of Communications

How Perceptions Of Time Affect Success

deerickson — Sun, 06 Jun 2010 15:54:49 +0000

I am a big fan of the RSA Animate series. In this piece, professor Philip Zimbardo conveys how our individual perspectives of time affect our work, health and well-being. Time influences who we are as a person, how we view relationships and how we act in the world. It illustrates what for years I’ve been [...]

Brain Plasticity

deerickson — Sat, 02 Jan 2010 17:30:10 +0000

Scientists, with the help of Buddhist monks are unlocking mysteries of the brain. An interesting reports about brain plasticity and the effect of meditation on brain and emotions. Found at YouTube from AwareSilence. Similar Posts: Internet Technology & Corporate Responsibility Social Media, Neuroscience & The Trust Molecule How The Brain Creates Meaning Minnesota Monday â€“ Communications Bloggers Posts From Last [...]

Q & A With Malcolm Gladwell

deerickson — Fri, 25 Dec 2009 18:28:34 +0000

Author Malcolm Gladwell talks about his new book, “What the Dog Saw,” a compilation of his stories appearing in “The New Yorker” magazine. Brian Lamb interviews the author for CSPAN. Found at YouTube from CSPAN via Holy Kaw! Similar Posts: The Tipping Point By Malcolm Gladwell How To Design A Cover For Wired Magazine 2009: Year In Review Via [...]

Book Review: How We Decide

deerickson — Thu, 24 Dec 2009 16:21:17 +0000

I have been increasingly reading about neuroscience as it applies to communication generally and how the brain processes information and makes decisions on that information, specifically. It is important to understand why people, against all evidence to the contrary, persist in believing some thing that is demonstrably wrong: That President Obama is not a citizen, [...]

Generation V: How They Read & Research Online

deerickson — Sat, 19 Dec 2009 18:23:53 +0000

[picappgallerysingle id="7394217"] I’m going to start calling the generation that follows the Millennials, Generation V, as coined by Gartner. I need a handy reference to people born between 2003 and 2023 because I’ve been thinking more and more about what they will look like and Generation V(irtual) sounds about as reasonable a name as I’ve heard. [...]

Social Media, Neuroscience & The Trust Molecule

deerickson — Mon, 13 Jul 2009 13:29:35 +0000

I happened to catch a rebroadcast of the NPR program Speaking of Faith this weekend, a show I never listen to. I need to introduce more serendipity into my life because the show is not in my pre-programmed media diet and were it not for dumb chance, I would have missed the episode on The [...]

Blog Marketing: Dayparting & Maximizing Your Content

deerickson — Wed, 24 Jun 2009 19:22:52 +0000

In the next installment of my series of post about blog marketing, I want to discuss the frequency and timing of your posts. Dayparting: When Will Most Readers Be Paying Attention? Think about your audience and when they will be most receptive to reading your blog and when you’re most likely to capture their attention. For my [...]

Mind Reading & Neuromarketing

deerickson — Wed, 20 May 2009 11:02:15 +0000

This 60 Minutes piece from January examines neuroscience‘s ability to identify specific thoughts through the use of Functional MRI or FMRI. The technology enables the viewing of real-time MRIs instead of the traditional still images. The second half of the segment addresses neuromarketing, a field I’ve touched upon in the past. Similar Posts: The Barack Obama [...]