Google Including Google Trends Charts In Search Results

Just came across this today: Google is including Google Trends charts within the search results pages for currently hot searches. When I tried later in the day, though, the chart didn’t appear. Looks like Google is testing this. But why include the charts? Is this an attempt by Google to teach the broader public about [...]

Google Nexus One Smartphone Unboxing…Ninja Style

This sure looks like it should be an official Google ad for the Nexus One but it appears to be just some super-talented animator showing off his stuff. Found at YouTube from PatrickBoivin via Julio Ojeda-Zapata’s Your Tech Weblog.

Bud Light Paintball Airstrike Ad Hijacked By Retailer

Last week I discussed how the advertising industry can revitalize itself by focusing on creating commercial content that is compelling in and of itself rather than content that tries to dupe consumers or is designed to be forced upon them. One example of this type of content that I failed to mention is television ads for [...]

The Future Of Advertising Agencies

I did some freelance copywriting and sold some newspaper advertising when I was coming up, but never ended at an agency, though that’s where I wanted to be. It was the idea of executing creative ideas–a clever television ad or a striking print piece–that held the allure for me. I’ve spent a lot of time [...]

Forrester Research’s Bobby Tulsiani On Online Video

From Beet.tv: Forrester’s Bobby Tulsiani discusses his company’s recent report about online video providers but, more importantly, provides some insight into how online video is being used: Video is now an essential video tool for businesses, and the Forrester report is a guide of representative companies, he says. In this segment, he talks about TV [...]

Blogging For Dollars…Or Not – Interview Notes

Today MinnPost published These Minnesota bloggers are making money (but not much) by Justin Piehowski, who interviewed me for his excellent piece. In addition to myself, Christina Brown who publishes The Northern Cheapskate blog; Melissa Berggren, who publishes Marketing Mama; and Robert Stanke, who blogs at robertstanke.com were also featured. I thought I’d share with you everything [...]

Innovative Video Game Marketing For Ubisoft’s Assassin’s Creed

This is brilliant. Video game publisher Ubisoft (one of my favorite publishers, by the way) has commissioned one of the company’s divisions, Hybride, to produce a series of short films set in the Assassin’s Creed video game universe. Hybride is a special effects outfit whose work includes the movie Sin City. Assassin’s Creed is one of Ubisoft’s [...]

The Wire – WCCO TV’s Innovative Collaborative Journalism Project

I haven’t been shy about my admiration for the work that John Daenzer, WCCO TV’s Director of New Media, is doing over at the station. He is, I think, one of the unsung stars in Minnesota’s digital universe. (I should note here that my company, Tunheim Partners, has done work for WCCO TV in the [...]

The One Big Thing: FTC Disclosure Rules – What Everyone Should Know About Online Endorsements

The One Big Thing you need to know about this week is that the Federal Trade Commission has updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising to bring it up to date for the Internet age. The guidelines haven’t been changed in nearly three decades. At a glance, here’s what it means No [...]

DailyMotion’s Video 2.0 Experiment

Firefox 3.5 supports Ogg Theora, the open-source, non-Flash video program while DailyMotion is experimenting by encoding a few thousand clips into the open-source format. If support for the new video tag in HTML 5 takes off, online video could evolve into the interactive format that will be needed to support the “monetization” of video content [...]

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