I came across the banner ad shown below on this article on Fortune.com. Seeing a political ad on a news website is unremarkable in and of itself but I thought it was odd that I was seeing the ad. The Trump campaign's banner ad was delivered, and therefore placed, through Google's DoubleClick ad network. But it appears that the banner ads the Trump campaign is running … [Read more...]
Posts about online advertising from the eStrategy Content Marketing Blog archives.
Can we agree that Super Bowl advertising has jumped the shark? That though the Big Game may remain the advertising industry's biggest stage, it may not be advertisers' wisest investment? With each passing year, Super Bowl advertising rates rise just as their effectiveness as a marketing vehicle diminishes. Super Bowl Advertising Rates, 2005-2014 It is significant that … [Read more...]
Beyond Social Media Show, Episode 68 BL and David discuss discuss sucky presentations, how not to respond to critics on social media, Twitter Audio Cards, Google's Dr. Chats, and much, much more. Worst Cases Microsoft CEO Apologizes Again Fiat Take Viagra How Not To Suck At Presenting Bosoms On Billboards NFL Broadcaster Tears Into Twitter Critics Worst … [Read more...]
Beyond Social Media Show, Episode 48 Worst Cases Ann Coulter HateFest: Ding Dong! The Witch is back! Ogilvy India Mocks Shooting of Malala to sell mattresses Subservient Chicken fails to fly Michael Sam's Reality Show - Really?! Weather Channel Heats Up on Twitter Supreme Court Rules Oracle Can Own APIs Best Cases Slacktivism: Websites Give FCC a Slow … [Read more...]
Worst Digital Cases NYPD's Twitter Request for photos with cops #FAIL #myNYPD Twitter Stream Google+ Is Walking Dead Best Digital Cases Cinematique: Product Placement Meets eCommerce With Touchable Video 1st Bank's Google Glass Spoof 1st Bank Ad [VIDEO] Take Your Classroom To Work Day Google+ Post Ads Expanding Shiny New Stuff Yahoo! … [Read more...]
Topics on episode 27 of the Beyond Social Media Show: Century 21's Tryptophan Slow Jam; Chanukah ham; RNC's Rosa Parks tweet; T-Mobile & AT&T's Twitter fight; Dana Morales plays us all; Amazon Air drones for delivery; Facebook's newsfeed algorithm tweak; GE's 3D Printing Day; Apple buys Topsy; The Gap's social listening & response; Verizon's Mall of America Destination Store; … [Read more...]
Topics on episode 26 of the Beyond Social Media Show: Twerking turkeys; Google+ security flaw; Google Helpouts; Jean-Claude Van Damme's semi ride; Katie Couric to join Yahoo!; Zappos responds to Kanye West; KLM Royal Dutch Airlines Twitter customer service; Obama's marketers join forces; Coca-Cola kills the press release; some shiny new stuff & much more. … [Read more...]