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	<title>e-Strategy Internet Marketing Blog&#187; Online Advertising</title>
	<atom:link href="http://e-strategyblog.com/category/online-advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://e-strategyblog.com</link>
	<description>Online marketing insight by David Erickson.</description>
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		<title>Google Including Google Trends Charts In Search Results</title>
		<link>http://e-strategyblog.com/2010/01/google-including-google-trends-charts-in-search-results/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://e-strategyblog.com/2010/01/google-including-google-trends-charts-in-search-results/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 23:01:20 +0000</pubDate>
		<dc:creator>deerickson</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Internet Marketing News]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[google trends]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SERPS]]></category>

		<guid isPermaLink="false">http://e-strategyblog.com/?p=2319</guid>
		<description><![CDATA[Google is including Google Trends charts within the search results pages for currently hot searches. ]]></description>
			<content:encoded><![CDATA[Just came across this today: Google is including Google Trends charts within the search results pages for currently hot searches. When I tried later in the day, though, the chart didn&#8217;t appear. Looks like Google is testing this. 
But why include the charts? Is this an attempt by Google to teach the broader public about [...]]]></content:encoded>
			<wfw:commentRss>http://e-strategyblog.com/2010/01/google-including-google-trends-charts-in-search-results/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google Nexus One Smartphone Unboxing&#8230;Ninja Style</title>
		<link>http://e-strategyblog.com/2010/01/google-nexus-one-smartphone-unboxing-ninja-style/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://e-strategyblog.com/2010/01/google-nexus-one-smartphone-unboxing-ninja-style/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 17:00:12 +0000</pubDate>
		<dc:creator>deerickson</dc:creator>
				<category><![CDATA[Citizen Marketing/Branding]]></category>
		<category><![CDATA[Consumer Generated Media]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online PR]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Funny]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Nexus One]]></category>
		<category><![CDATA[Patrick Boivin]]></category>
		<category><![CDATA[Smartphone]]></category>
		<category><![CDATA[Stop Motion Animation]]></category>
		<category><![CDATA[Unboxing]]></category>

		<guid isPermaLink="false">http://e-strategyblog.com/?p=2304</guid>
		<description><![CDATA[This sure looks like it should be an official Google ad for the Nexus One but it appears to be just some super-talented animator showing off his stuff.]]></description>
			<content:encoded><![CDATA[This sure looks like it should be an official Google ad for the Nexus One but it appears to be just some super-talented animator showing off his stuff. Found at YouTube from PatrickBoivin via Julio Ojeda-Zapata&#8217;s Your Tech Weblog.

Similar Posts:

Google Nexus One Phone Hands-On Demonstration
Macworld Expo From A Journalist&#8217;s Point Of View
Facebook Farmville Parody
Minnesota Monday [...]]]></content:encoded>
			<wfw:commentRss>http://e-strategyblog.com/2010/01/google-nexus-one-smartphone-unboxing-ninja-style/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Bud Light Paintball Airstrike Ad Hijacked By Retailer</title>
		<link>http://e-strategyblog.com/2010/01/bud-light-paintball-airstrike-ad-hijacked-by-retailer/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://e-strategyblog.com/2010/01/bud-light-paintball-airstrike-ad-hijacked-by-retailer/#comments</comments>
		<pubDate>Sun, 10 Jan 2010 20:18:22 +0000</pubDate>
		<dc:creator>deerickson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Buzz Marketing]]></category>
		<category><![CDATA[Citizen Marketing/Branding]]></category>
		<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Link Building]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Behavior]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Sports Marketing]]></category>
		<category><![CDATA[Teen Marketing]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Anheuser Busch]]></category>
		<category><![CDATA[beer marketing]]></category>
		<category><![CDATA[Bud Light]]></category>
		<category><![CDATA[etailing]]></category>
		<category><![CDATA[flying dog beer]]></category>
		<category><![CDATA[Guinness]]></category>
		<category><![CDATA[Online Retail]]></category>
		<category><![CDATA[Paintball]]></category>
		<category><![CDATA[Paintball Airstrike Commercial]]></category>
		<category><![CDATA[Paintball Discounters]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Summit Beer]]></category>
		<category><![CDATA[Surly Beer]]></category>
		<category><![CDATA[Surly Brewing]]></category>
		<category><![CDATA[television advertising]]></category>
		<category><![CDATA[television commercials]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://e-strategyblog.com/?p=2234</guid>
		<description><![CDATA[Brands that don't upload their own television commercials to YouTube are failing to fully capitalize on the interest those commercials generate online.]]></description>
			<content:encoded><![CDATA[Last week I discussed how the advertising industry can revitalize itself by focusing on creating commercial content that is compelling in and of itself rather than content that tries to dupe consumers or is designed to be forced upon them.
One example of this type of content that I failed to mention is television ads for [...]]]></content:encoded>
			<wfw:commentRss>http://e-strategyblog.com/2010/01/bud-light-paintball-airstrike-ad-hijacked-by-retailer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Future Of Advertising Agencies</title>
		<link>http://e-strategyblog.com/2010/01/the-future-of-advertising-agencies/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://e-strategyblog.com/2010/01/the-future-of-advertising-agencies/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 16:58:26 +0000</pubDate>
		<dc:creator>deerickson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Communication]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[Advertising Agencies]]></category>
		<category><![CDATA[Blendtec]]></category>
		<category><![CDATA[BMW Films]]></category>
		<category><![CDATA[Cadbury]]></category>
		<category><![CDATA[Commercial Content]]></category>
		<category><![CDATA[Content Development]]></category>
		<category><![CDATA[On-Demand]]></category>
		<category><![CDATA[Storytelling]]></category>

		<guid isPermaLink="false">http://e-strategyblog.com/?p=2185</guid>
		<description><![CDATA[In order to survive and even thrive in the new media environment, advertising agencies need to become commercial content creators.]]></description>
			<content:encoded><![CDATA[
I did some freelance copywriting and sold some newspaper advertising when I was coming up, but never ended at an agency, though that&#8217;s where I wanted to be. It was the idea of executing creative ideas&#8211;a clever television ad or a striking print piece&#8211;that held the allure for me. I&#8217;ve spent a lot of time [...]]]></content:encoded>
			<wfw:commentRss>http://e-strategyblog.com/2010/01/the-future-of-advertising-agencies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Forrester Research&#8217;s Bobby Tulsiani On Online Video</title>
		<link>http://e-strategyblog.com/2009/11/forrester-research-bobby-tulsiani-on-online-video/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://e-strategyblog.com/2009/11/forrester-research-bobby-tulsiani-on-online-video/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 14:12:07 +0000</pubDate>
		<dc:creator>deerickson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[apple tv]]></category>
		<category><![CDATA[Bobby Tulsiani]]></category>
		<category><![CDATA[forrester research]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[TV Everywhere]]></category>
		<category><![CDATA[video on demand]]></category>

		<guid isPermaLink="false">http://e-strategyblog.com/?p=2011</guid>
		<description><![CDATA[Forrester's Bobby Tulsiani discusses his company's recent report about online video providers but, more importantly, provides some insight into how online video is being used: Video is now an essential video tool for businesses, and the Forrester report is a guide of representative companies, he says.]]></description>
			<content:encoded><![CDATA[From Beet.tv: Forrester&#8217;s Bobby Tulsiani discusses his company&#8217;s recent report about online video providers but, more importantly, provides some insight into how online video is being used: Video is now an essential video tool for businesses, and the Forrester report is a guide of representative companies, he says.
 
In this segment, he talks about TV [...]]]></content:encoded>
			<wfw:commentRss>http://e-strategyblog.com/2009/11/forrester-research-bobby-tulsiani-on-online-video/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Blogging For Dollars&#8230;Or Not &#8211; Interview Notes</title>
		<link>http://e-strategyblog.com/2009/11/blogging-for-dollars-or-not-interview-notes/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://e-strategyblog.com/2009/11/blogging-for-dollars-or-not-interview-notes/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 20:46:18 +0000</pubDate>
		<dc:creator>deerickson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Affilliate Marketing]]></category>
		<category><![CDATA[Blog Marketing]]></category>
		<category><![CDATA[Expert Positioning]]></category>
		<category><![CDATA[Interview Notes]]></category>
		<category><![CDATA[Minnesota]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[amazon.com]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[google adsense]]></category>
		<category><![CDATA[LinkShare]]></category>

		<guid isPermaLink="false">http://e-strategyblog.com/?p=1991</guid>
		<description><![CDATA[David Erickson's notes from an interview published in MinnPost about making money from blogging.]]></description>
			<content:encoded><![CDATA[Today MinnPost published These Minnesota bloggers are making money (but not much) by Justin Piehowski, who interviewed me for his excellent piece.
In addition to myself, Christina Brown who publishes The Northern Cheapskate blog; Melissa Berggren, who publishes Marketing Mama; and Robert Stanke, who blogs at robertstanke.com were also featured.
I thought I&#8217;d share with you everything [...]]]></content:encoded>
			<wfw:commentRss>http://e-strategyblog.com/2009/11/blogging-for-dollars-or-not-interview-notes/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Innovative Video Game Marketing For Ubisoft&#8217;s Assassin&#8217;s Creed</title>
		<link>http://e-strategyblog.com/2009/10/innovative-video-game-marketing-for-ubisofts-assassins-creed/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://e-strategyblog.com/2009/10/innovative-video-game-marketing-for-ubisofts-assassins-creed/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 16:45:24 +0000</pubDate>
		<dc:creator>deerickson</dc:creator>
				<category><![CDATA[Internet Marketing News]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Product Placement]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Video Games]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Assassin's Creed]]></category>
		<category><![CDATA[movie marketing]]></category>
		<category><![CDATA[Ubisoft]]></category>
		<category><![CDATA[video game marketing]]></category>

		<guid isPermaLink="false">http://e-strategyblog.com/?p=1949</guid>
		<description><![CDATA[Video game publisher Ubisoft has commissioned one of the company's divisions, Hybride, to produce a series of short films set in the Assassin's Creed video game universe.]]></description>
			<content:encoded><![CDATA[This is brilliant.
Video game publisher Ubisoft (one of my favorite publishers, by the way) has commissioned one of the company&#8217;s divisions, Hybride, to produce a series of short films set in the Assassin&#8217;s Creed video game universe.
Hybride is a special effects outfit whose work includes the movie Sin City. Assassin&#8217;s Creed is one of Ubisoft&#8217;s [...]]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Wire &#8211; WCCO TV&#8217;s Innovative Collaborative Journalism Project</title>
		<link>http://e-strategyblog.com/2009/10/the-wire-wcco-tvs-innovative-collaborative-journalism-project/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://e-strategyblog.com/2009/10/the-wire-wcco-tvs-innovative-collaborative-journalism-project/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 15:40:01 +0000</pubDate>
		<dc:creator>deerickson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blog Marketing]]></category>
		<category><![CDATA[Citizen Journalism]]></category>
		<category><![CDATA[Citizen Marketing/Branding]]></category>
		<category><![CDATA[Consumer Generated Media]]></category>
		<category><![CDATA[Conversational Marketing]]></category>
		<category><![CDATA[Internet Marketing News]]></category>
		<category><![CDATA[Local Internet Marketing]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[Minnesota]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Behavior]]></category>
		<category><![CDATA[Online Communication]]></category>
		<category><![CDATA[Online Journalism]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Web Design/Development]]></category>
		<category><![CDATA[Widget Marketing]]></category>
		<category><![CDATA[Amelia Santaniello]]></category>
		<category><![CDATA[Broadcast News]]></category>
		<category><![CDATA[Collaborative Journalism]]></category>
		<category><![CDATA[Esme Murphy]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[jason derusha]]></category>
		<category><![CDATA[John Daenzer]]></category>
		<category><![CDATA[Local News]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[reporting]]></category>
		<category><![CDATA[television news]]></category>
		<category><![CDATA[The Wire]]></category>
		<category><![CDATA[wcco]]></category>
		<category><![CDATA[wcco tv]]></category>

		<guid isPermaLink="false">http://e-strategyblog.com/?p=1922</guid>
		<description><![CDATA[The Wire is an online application that will harness WCCO TV viewers' (and non-viewers) conversations around the news while encouraging collaborative journalism.]]></description>
			<content:encoded><![CDATA[I haven&#8217;t been shy about my admiration for the work that John Daenzer, WCCO TV&#8217;s Director of New Media, is doing over at the station. He is, I think, one of the unsung stars in Minnesota&#8217;s digital universe. (I should note here that my company, Tunheim Partners, has done work for WCCO TV in the [...]]]></content:encoded>
			<wfw:commentRss>http://e-strategyblog.com/2009/10/the-wire-wcco-tvs-innovative-collaborative-journalism-project/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The One Big Thing: FTC Disclosure Rules &#8211; What Everyone Should Know About Online Endorsements</title>
		<link>http://e-strategyblog.com/2009/10/the-one-big-thing-ftc-disclosure-rules-what-everyone-should-know-about-online-endorsements/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://e-strategyblog.com/2009/10/the-one-big-thing-ftc-disclosure-rules-what-everyone-should-know-about-online-endorsements/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 19:38:31 +0000</pubDate>
		<dc:creator>deerickson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blog Marketing]]></category>
		<category><![CDATA[Buzz Marketing]]></category>
		<category><![CDATA[Citizen Marketing/Branding]]></category>
		<category><![CDATA[Consumer Generated Media]]></category>
		<category><![CDATA[Conversational Marketing]]></category>
		<category><![CDATA[Internet Marketing News]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Behavior]]></category>
		<category><![CDATA[Online Communication]]></category>
		<category><![CDATA[Online PR]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[bloggers]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Endorsements]]></category>
		<category><![CDATA[Federal Trade Commission]]></category>
		<category><![CDATA[FTC]]></category>
		<category><![CDATA[Guidelines]]></category>
		<category><![CDATA[Regulation]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Network Marketing]]></category>
		<category><![CDATA[Testimonals]]></category>
		<category><![CDATA[The One Big Thing]]></category>
		<category><![CDATA[Word Of Mouth]]></category>

		<guid isPermaLink="false">http://e-strategyblog.com/?p=1892</guid>
		<description><![CDATA[The One Big Thing you need to know about this week is that the Federal Trade Commission has updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising to bring it up to date for the Internet age.]]></description>
			<content:encoded><![CDATA[The One Big Thing you need to know about this week is that the Federal Trade Commission has updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising to bring it up to date for the Internet age. The guidelines haven&#8217;t been changed in nearly three decades.
At a glance, here&#8217;s what it means

No [...]]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DailyMotion&#8217;s Video 2.0 Experiment</title>
		<link>http://e-strategyblog.com/2009/07/dailymotions-video-20-experiment/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://e-strategyblog.com/2009/07/dailymotions-video-20-experiment/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 12:22:31 +0000</pubDate>
		<dc:creator>deerickson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Product Placement]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[Videocasting]]></category>
		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[beet.tv]]></category>
		<category><![CDATA[Blip.tv]]></category>
		<category><![CDATA[DailyMotion]]></category>
		<category><![CDATA[firefox]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[HTML 5]]></category>
		<category><![CDATA[interactive video]]></category>
		<category><![CDATA[Ogg Theora]]></category>
		<category><![CDATA[open source]]></category>
		<category><![CDATA[Video Streaming]]></category>

		<guid isPermaLink="false">http://e-strategyblog.com/?p=1563</guid>
		<description><![CDATA[If support for the new video tag in HTML 5 takes off, online video could evolve into the interactive format that will be needed to support the 'monetization' of video content in the form of interactive product placements.]]></description>
			<content:encoded><![CDATA[Firefox 3.5 supports Ogg Theora, the open-source, non-Flash video program while DailyMotion is  experimenting by encoding a few thousand clips into the open-source format.
If support for the new video tag in HTML 5 takes off, online video could evolve into the interactive format that will be needed to support the &#8220;monetization&#8221; of video content [...]]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
	</channel>
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