e-Strategy Internet Marketing Blog» Online Journalism

The Future Journalist

deerickson — Sun, 21 Feb 2010 12:15:01 +0000

This is a twitcam recording from Mashable’s NextUp NYC. The event attempted to look at the changing media landscape and the evolving role of journalists in it. The speakers are Sree Sreenivasan and Vadim Lavrusik. Similar Posts: Traditional Media’s Future Media Convergence Presentation Facebook And/Or LinkedIn For B2B Marketing? Financial Reporting In Today’s Economy On The Record…Online – PR Podcast Email this to [...]

Minnesota Politics & Social Media

deerickson — Tue, 16 Feb 2010 02:15:19 +0000

Blois Olson introduces the social media & politics panel

[/caption] I can credit the start of my career in online strategy in large part to my fascination with online political communication. In 1994, I read about the first online gubernatorial debate held by E-Democracy (of which I am now a board member); but [...]

Facebook Becoming A Heavy Hitting News Distribution Channel?

deerickson — Thu, 04 Feb 2010 20:46:56 +0000

via weblogs.hitwise.com Facebook was the #4 source of visits to News and Media sites last week, after Google, Yahoo! and msn (see table below). News and Media is the #11 downstream industry after Facebook, receiving 3.69% of the social networking site’s traffic. For journos: Facebook is increasingly where people are their news. You need to be there [...]

Search Engine Optimization For Newspapers Presentation

deerickson — Thu, 28 Jan 2010 23:10:29 +0000

This is the presentation I gave today for the Minnesota Newspapers Association conference in Bloomington. Here’s a link to the power searches I promised (basic, advanced, power searches) and another link to the Newspaper SEO tips. Similar Posts: Conversational Marketing Presentation Emerging Media Presentation: Big 10 News Directors Conference Crisis Communications – How To Manage Negative News Why & How [...]

Newspaper SEO

deerickson — Thu, 28 Jan 2010 11:00:18 +0000

Photo by faungg

[/caption] In preparation for my presentation on Search Engine Optimization for Newspapers before the Minnesota Newspaper Association conference today, I compiled a few tips, in no particular order, for newspapers to keep in mind when optimizing their sites: URL Optimization: Include keywords in the URL structure: Use keywords for category sections: [...]

Using Online Analytics For Insight Into News Consumption

deerickson — Sat, 12 Dec 2009 17:36:14 +0000

These are some links to resources I will talk about during my session for The Other Future of News event today: Web Analytics Google Analytics – Google’s sophisticated Web analytics service – Free Google AdPlanner – Google’s traffic statistics for any site not owned by Google Quantcast – Another Web traffic analytics tool Clicky- Sophisticated real-time Web analytics service [...]

The Wire – WCCO TV’s Innovative Collaborative Journalism Project

deerickson — Thu, 22 Oct 2009 15:40:01 +0000

I haven’t been shy about my admiration for the work that John Daenzer, WCCO TV’s Director of New Media, is doing over at the station. He is, I think, one of the unsung stars in Minnesota’s digital universe. (I should note here that my company, Tunheim Partners, has done work for WCCO TV in the [...]

Live HD Video Streaming Technology

deerickson — Thu, 24 Sep 2009 15:04:24 +0000

Livestream’s new Livepack bundle has the feel of the first commercial cell phones, bulky, blocky, unwieldly. Still, you can see where it’s going and it continues the trend toward democratizing media and journalism. The technology pack enables wireless HD-quality streaming. Found at YouTube from livestreamcom via NewTeeVee. Similar Posts: Every Movie Ever Made In Any Language, All [...]

Marshall Simmonds Talks Traditional Media Efforts Online

deerickson — Sun, 13 Sep 2009 15:14:27 +0000

For offline publishers, one of the biggest online problem areas is headlines. As Marshall Simmonds of The New York Times and Define Search Strategies points out, some journalists have been specifically educated to write captivating headlines. While those headlines appeal to audiences passing by newsstands and street corners, they do not achieve the same success on the Web.

Wiring A Web For Global Good – UK Prime Minister Gordon Brown

deerickson — Fri, 21 Aug 2009 12:55:25 +0000

We’re at a unique moment in history, says UK Prime Minister Gordon Brown: we can use today’s interconnectedness to develop our shared global ethic — and work together to confront the challenges of poverty, security, climate change and the economy. Found at TED.com. Similar Posts: Blog Action Day – World Poverty Generations: The History Of America’s Future Search Behavior [...]